At the third annual behavioral and data science symposium, Nudgeapalooza ’18, hosted by Deloitte and Georgetown University’s McDonough School of Business, academics, business leaders, and policy experts will have the chance to share and learn about the latest insights and strategies for ethically “nudging” positive behavior change. This one-day conference on Monday, Dec. 10, will be held in Fisher Colloquium.
Nudges refer to designing choice environments in ways that remove barriers and go with the grain of human psychology to prompt better behaviors and smarter decisions on the parts of citizens, employees, patients, and customers.
The one-day conference will include interactive sessions and several keynote talks:
- Professor George Loewenstein, Herbert A. Simon University Professor of Economics and Psychology at Carnegie Mellon University and one of the co-founders of behavioral economics
- Professor Katherine Milkman, Evan C. Thompson Endowed Term Chair for Excellence in Teaching at The Wharton School of the University of Pennsylvania and an authority in using economics and psychology to achieve long-term behavior change
- Professor Francesca Gino, Tandon Family Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School and the author of the new book, “Rebel Talent: Why It Pays to Break the Rules in Work and in Life”
- Professor Rebecca Hamilton, Michael G. and Robin Psaros Chair of Business Administration at Georgetown University’s McDonough School of Business, studies conditions under which people mispredict their own preferences, leading to opportunities for win-win solutions for organizations, consumers, and employees.
On Monday, Nov. 13, 2017, the Georgetown Institute for Consumer Research at Georgetown University's McDonough School of Business hosted "Nudgealalooza," an event sponsored by Deloitte’s Center for Government Insights, Deloitte’s Center for Integrated Research, and leaders from Deloitte’s consulting practice. The one-day conference explored how behavioral science and data science can help governments, universities, and commercial organizations solve their most challenging problems, such as reducing fraud, waste, and abuse; getting people back to work; and promoting healthier lifestyles. Academic leaders, including Rebecca Hamilton and Neeru Paharia of Georgetown McDonough, Mitesh Patel of the University of Pennsylvania, and Wendy Wood of the University of Southern California, collaborated with practitioners from to explore how “nudges” can be applied to put behavioral insights into action.
Highlights from the Event: