Marketing Program Overview
Georgetown McDonough Marketing Program
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
In the News
When will nudges be effective, and how can nudges be more effectively deployed to improve outcomes for businesses and society? At a one-day conference called “Nudgeapalooza,” held at Georgetown University’s McDonough School of Business on Nov. 13, 2017, academic researchers debated these question along with professionals from Deloitte’s Center for Government Insights and Center for Integrated Research, The Behavioral Insights Team and the GSA’s Office of Evaluation Sciences.
Read news about the marketing faculty’s research or thought leadership on global business.