The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.

Featured Program
MBA Certificate in Consumer Analytics and Insights


Research Center
Georgetown Institute for Consumer Research

  • Trending: North Korea Negotiations
    #Trending: North Korea Negotiations

    Faculty experts from Georgetown McDonough discuss the diplomatic relationship between the United States and North Korea on the eve of the historic meeting between the two country's leaders.

  • #Trending: Intersection of Marketing and Politics
    #Trending: Intersection of Marketing and Politics

    Should brands take a stand on political positions? Georgetown McDonough faculty weigh in on the importance of politics in the relationship between consumers and brands.

  • Higher Ed Live
    Marketing Live - One Size Doesn’t Fit All: Exploring Mar-Com Operations Structures

    A podcast with Chris Kormis, associate dean and chief marketing officer: “Higher education now recognizes the importance of an integrated branding and marketing strategy. This episode of Marketing Live will explore centralized and decentralized mar-com operations. We'll discuss the pros and cons. It doesn't matter how an institution is configured. Working across the organization is essential. Tune in to hear innovative strategies for collaboration and cooperation.”

  • The Hill
    Add Another Weapon To The Arsenal In Trade Deficit Fight

    An op-ed by Michael Czinkota, associate professor: “When foreign governments shop around for defense contracts, they are not solely motivated by price and quality. In light of the trade balance effects of major acquisitions, such as aircraft or defense products, international customers often require U.S. vendors to purchase goods from them in order to “offset” the trade balance effects large purchases have on their trade flows.”