B-Schools Predict What 2020 Has In Store
December 23rd, 2019
Simon Blanchard, Beyer Family associate professor and director of the MBA Certificate for Consumer Analytics and Insights at Georgetown University’s McDonough School of Business, says 2020 will see continued leaps in technology in the areas of artificial intelligence and machine learning — and how those affect business and business education will present an interesting challenge….Blanchard’s colleague, Shelly Heinrich, associate dean of MBA admissions at Georgetown McDonough, is one of the only respondents to focus solely on what the new year has in store for business schools themselves. Heinrich, who is also McDonough’s director of marketing, says the struggles of the full-time MBA will continue to be well-discussed — but MBA programs will persevere, particularly because they continue to be lucrative for graduates. And waiting for a recession before applying to B-school may not be the wisest course of action.