Marketing Faculty

Sean Blair

Assistant Professor

Consumer behavior • How fundamental human motivations, such as the motives for control and self-presentation, influence consumer judgment and decision-making • Corporate responsibility


Simon Blanchard

Beyer Family Associate Professor

Consumer psychology • Empirical and statistical models • Credit card repayment/consumer debt • Personal finance and budget • Consumers and branding

Language skill: French


Rob Britton

Adjunct Professor

Advertising campaign development • Crisis communications • Airline industry • Marketing and operations • IT • International planning • Consumer marketing • Communications and leadership


Karthik Easwar

Associate Teaching Professor

Consumer psychology • The influence of affect, emotion, and culture on consumer information processing • Decision-making • Consumption • Consumer bias • Marketing strategy • Retailing • Brand positioning/branding • Advertising and public policy • Sector knowledge: health, consumer packaged goods, financial behaviors (investments, budgets, etc.)

Language skill: Tamil


Ronald C. Goodstein

Associate Professor

Integrated marketing communications • Positioning • Ethnicity in marketing • Consumer behavior • Healthcare industry marketing


Rebecca Hamilton

Michael and Robin Psaros Endowed Chair in Business Administration

Consumer decision-making • Consumer choices • Consumer behavior • How consumer preferences change when consuming products and services • Social influences in consumer behavior


Prashant Malaviya

Associate Professor and Senior Associate Dean of MBA programs

Consumer psychology • Advertising • New media effectiveness and branding • Marketing strategy • Social media • Consumer decision-making • Brand equity • Effect crisis communication has on a brand • Brand turn-around strategy • Consumer relations

Language skill: Hindi


Christie Nordhielm

Associate Teaching Professor

Advertising • Marketing • Retail and services marketing • Consumer segmentation, production, distribution, and logistics issues • Data privacy • Illusory Truth Effect


William Novelli

Distinguished Professor of the Practice and Founder, Business for Impact

Nonprofit management • Social marketing • Corporate social responsibility • Public relations • Communications • Aging well


Neeru Paharia

Associate Professor

Consumer behavior • Signaling through brands, social media, political consumption, and moral psychology • Digital marketing


Charles Skuba

Professor of the Practice and Senior Associate Dean for Executive Custom Programs

International business • Global branding • Marketing strategies • Free trade agreements • U.S. international trade policy • Market development in India, China, and emerging markets • Foreign direct investment


Robert Thomas

Professor

Product development • Market segmentation • Business-to-business marketing • Marketing strategy • Innovation • New product development and forecasting • Organizational buying behavior


Debora Thompson

Associate Professor

Consumer behavior • Decision-making • Information processing • Attitude change • Decision difficulty • Consumer preference • Feature creep and fatigue • Comparative advertising


Luc Wathieu

Professor

Marketing research • Consumer behavior • Pricing • Internet (e.g., daily deal websites) • Consumer electronics • Issues related to research in business