On April 20, a team of students from Georgetown University’s McDonough School of Business placed third at the seventh annual MBA Tech Club Case Competition, sponsored by IBM. The competition provides a forum for MBA students from top business schools to network with one another and interact with executives at IBM, who judge the competition. The event is hosted each year at Georgetown McDonough.
The challenge – developing technological innovations that would help the National Park Service become more self-sufficient and increase revenue – was curated by IBM and distributed in early March. Teams developed creative solutions for the National Park Service, such as adopting a full-spectrum approach with a universal app as a key user touchpoint, incorporating IBM weather prediction and Watson technologies, and increasing donor conversion rates by running targeted social media campaigns.
“The case competition was developed as a way to bring students from different MBA programs together to solve problems using technological innovations,” explained Mohit Ahuja (MBA’19), vice president of the MBA Tech Club.
In previous years, the competition hosted teams primarily from D.C. area schools, but this year teams from around the world participated, including Hong Kong University of Science and Technology, University College of Dublin, and Illinois State University. “We want to show them what the Georgetown culture is all about,” said Ahuja. “This is a great way of representing the Georgetown community to other business schools.”