Faculty from Georgetown's McDonough School of Business weigh in on the 2018 Winter Olympics:

  • Arthur Dong, teaching professor of strategy, on the participation of North Korea
  • Betsy Sigman, teaching professor of operations and information management, on live coverage and social media
  • Marlene Towns, adjunct professor of marketing, on the personal brand of athletes
  • Ronald Goodstein, associate professor of marketing, on the impact of sponsors and advertisers

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