#Trending: 2018 Olympics

Abigail Salas

February 8, 2018

Faculty from Georgetown’s McDonough School of Business weigh in on the 2018 Winter Olympics:

Arthur Dong, teaching professor of strategy, on the participation of North Korea
Betsy Sigman, teaching professor of operations and information management, on live coverage and social media
Marlene Towns, adjunct professor of marketing, on the personal brand of athletes
Ronald Goodstein, associate professor of marketing, on the impact of sponsors and advertisers

Tagged: Faculty; Global; Marketing; Operations and Analytics; Strategy Economics Ethics and Public Policy