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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • Freedom and Globalization: Simultaneously Possible

    An article co-authored by Michael Czinkota: Globalization, trade and investment deserve our “Thank You” for their achievements. Yes, currently, in Europe and the United States, popular discontent is forcefully expressed. An introvert trend has emerged, fed by nationalism, populism, xenophobia and anti-globalization rhetoric.


  • MOMTREPRENEUR: Finding Balance Between Running a Business and Family

    Experts say momtrepreneurs are likely to be in their 30s or 40s, a woman who wants to work, but have flexibility. "It allows people to do a lot of work at home or after hours when their kids are sleeping or after they finish their 9-5 jobs," said Marlene Morris Towns with Georgetown University.


  • Trump Must Seek 'Win-Win' Trade Policy with China

    An article by Charles J. Skuba: President-elect Trump’s trade policy and approach to China will have a different character than those of past administrations. While we still don’t know the new president’s overall China policy, talk of a 35-45 percent tariff on Chinese goods, labeling China as a currency manipulator, and taking a phone call from Taiwan’s president are all bold signals. Should we be worried about a U.S.-China trade conflict?


  • New Balance sprint from 'white people' shoes tag spotlights PR dilemma

    New Balance's situation is reminiscent of Chick-fil-A after its president, Dan Cathy, in 2012 said the company opposed same-sex marriage. "That stigma has stuck with Chick-fil-A. You will still get heated responses about that," said Marlene Morris Towns, a professor of marketing at Georgetown University’s McDonough School of Business.


  • Ivanka Trump's Brand Will Survive Toxic Election, Experts Say

    That's because Ivanka has been a "smart brand steward," said Ronald Goodstein, an associate professor of marketing at Georgetown University, who has largely managed to maintain an aura of grace and style during this contentious election cycle. "Her line of clothing becomes intertwined with her father's and his image," he said. "If her dad is touting hate, it doesn't mean she’s a hater."


  • China: A Wall -- Constrain, Protect, or Lead

    An op-ed co-authored by Michael Czinkota, associate professor of international business: “God created the world, the rest was made in China,” sings Lourd de Veyra. The concern about the Asian factory has lingered for decades. Overlooked has been its gradual strategic transformation from imitator to integrator, or even innovator.


  • Samsung Faces Rough Patch Post-Galaxy Note 7

    Loyal Note 7 fans aren’t switching to Apple’s iPhone anytime soon, but some may eventually consider Pixel as an alternative, says Simon Blanchard, assistant professor of marketing at Georgetown’s McDonough School of Business. “Samsung might consider a renamed model that mimics the features of a Note 5,” he says.


  • End-Of-Life Conversations Are Difficult, But Necessary

    While talking about end-of-life issues may not be pleasant, doing so is a must — when you still can. For further insight on this subject, it’s my pleasure to turn this conversation over to Bill Novelli, the co-chair of C-TAC and co-author of “A Roadmap for Success: Transforming Advanced Illness Care in America.” Novelli was CEO of AARP from 2001-09, and is now a professor in the McDonough School of Business at Georgetown University.


  • Will the TTIP Deal Be Ratified?

    Michael Czinkota, associate professor of international business and marketing, appeared on CNBC’s “Squawk Box” to discuss the Transatlantic Trade and Investment Partnership (TTIP).