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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • 2015’s Best and Worst Cities for Valentine’s Day

    Professor of Marketing Kurt Carlson on how to get the most out of Valentine's Day: "People enjoy events longer than they enjoy items. And they can enjoy them even more if they can plan for their enjoyment. So, plan to spend time with your significant other. Let them know what you are planning so they can enjoy it in advance. Find some small memento from the event that you can hold onto to remember it afterwards. If the evening goes well, display the memento in a place where you will see it; if it goes badly, put it in the back of your sock drawer or donate it."


  • When Super Bowl Ads Go Bad

    Creating a negative emotion in viewers can work as advertising, noted Prashant Malaviya, associate professor of marketing at Georgetown University. "Ads that provoke and make people react negatively actually have achieved a purpose in that they made people think about the brand," he said, pointing to Coca-Cola's commercial in last year's game called "It's Beautiful," which showed people singing "America the Beautiful" in eight languages. That spot sparked a backlash, with some objecting and writing "English, please" on Twitter, while others praised the ad's diversity. "Sometimes brands choose to be provocative because it's the only way to get consumer attention," Malaviya added. "Some ads aren't good in the sense that they are mundane and boring.


  • Ideas, Debates Soar at 2015 World Economic Forum

    CCTV America interviewed Michael Czinkota for more on the highlights of this year’s World Economic Forum. Czinkota is a business professor at Georgetown University and specializes in marketing and international business strategy.


  • Black Friday in U.S. Isn't What It Used to Be, But Overseas…

    According to Georgetown University's Institute for Consumer Research, 83 percent of shoppers will shop both online and in stores, while another 12 percent plan to only shop online. Those who will also visit stores say more than half of their shopping will take place online. "The line between online and in-store is getting blurred," said Ishani Banerji, research director at the Institute.


  • How Alibaba Turned 1111 into $$$$

    "Alibaba has picked up on [11.11] and made it its own, much like Hallmark has picked up on Valentine's Day and every other holiday," said Marlene Morris Towns, marketing professor at Georgetown University's McDonough School of Business. "It's been great for their business so far, and I think Amazon would do well to jump on it as well."


  • I Want it Now, But I’d Rather Not Pay For It

    Ishani Banerji, research director for the Georgetown Institute for Consumer Research, in an op-ed for Huffington Post’s business section: “I've been in this predicament countless times, and I was curious about whether other consumers were experiencing something similar when they shopped online. In order to find out, I ran a simple experiment at the Georgetown Institute for Consumer Research.”