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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • The Price War a Foreign Company Can Never Win

    A letter to the editor by Charles Skuba, professor of the practice in international business and marketing: As Leslie Hook and Charles Clover mention in their report “Uber strikes deal with rival Didi as it pulls out of battle for China” (August 2), Uber and Didi Chuxing have been fighting for market share in the Chinese car-hailing business with heavy subsidisation and price incentives. The share swapping deal seems an attractive exit for Uber from this draining battle in which Chinese consumers have fast become accustomed to low prices and prefer Didi by a large margin.


  • Verizon Buys Yahoo for $4.8 Billion, And It's Giving Yahoo's Brand Another Chance

    “The old-fashioned definition for a ‘dying brand’ was when a company went out of business,” said Marlene Towns, a professor at Georgetown’s McDonough School of Business. “The more recent definition is we stop talking about them. That is the first sign of imminent death in this connected age.”


  • Little Buzz But Also Little Drama for Prime Day

    "I haven’t heard much reaction from people this year and I think that in itself is telling. Going through Facebook, nobody’s bragging about the deals they’ve gotten," said Marlene Morris Towns, a professor of marketing at Georgetown’s McDonough School of Business.


  • Why Millennials Love Nostalgia

    "Nostalgia used to imply something that happened 30 years ago, but social media has narrowed that window," says Marlene Morris Towns, a professor at Georgetown University's McDonough School of Business. With just a few taps on a cellphone, millennials can post a photo from five years ago in college or 20 years ago from second grade.


  • So You Think You Can Be Famous?

    Marlene Morris Towns, a marketing professor at Georgetown University agrees. “Celebrities have to build twice as thick skin in today’s entertainment marketplace.” In addition to the rejections, she says, it’s you and your personal brand that gets criticized or scrutinized by anyone with an internet connection - which might explain why some famous people refuse to participate in social media.


  • Brexit: Even Old Lambs Come Home to Roost

    An op-ed by Michael Czinkota, associate professor of international business: Progress in terms of global tranquility and cohesion needs to be renewed. Confrontations between friends and adversaries need do not require winners and losers. All need to be willing to learn from each other, acknowledge and respect special needs and make allowances for the human dimension in conflict.


  • New Rules of Engagement: Understanding TPP & TTIP

    An op-ed co-authored by Michael Czinkota, associate professor of international business: The combined trans-Pacific and trans-Atlantic space covered by these agreements encompasses 60 percent of the world economy, and 22 percent of its population, according to the International Monetary Fund.