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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • Nice Startups Finish First, New Study Finds

    “When people evaluate others, they tend to like highly moral people even if they’re less competent,” according to Rebecca Hamilton, the Michael G. and Robin Psaros chair in business administration and professor of marketing at Georgetown University’s McDonough School of Business. (She notes, however, when hiring a service provider like a mechanic or hair stylist, they focus on competence).


  • The Global Shifts in 2016

    According to Michael Czinkota, a professor of international business and marketing at Georgetown University, “a global approach is imperative to solve global problems. Marketing is too important to be left to marketers. Curative international marketing accepts responsibility for problems that marketing has caused. It then uses marketing capabilities to set things right and promote the well-being of the individual and society on a global level.” But change is yet to happen as profit is still at the fore in marketing.


  • Trump Travel Ban

    An interview with Marlene Morris Towns, adjust professor of marketing: Today we're looking at the latest US travel ban, some of the dismay it's provoked among business leaders. Donald Trump has pronounced his executive order temporarily barring entry to nationals from seven mainly Muslim countries a great success. But opponents are aiming to strike back with protests and, in some cases, a Trump brand boycott. But how partial can and should businesses themselves become at a time of such deep political division?


  • Even Free Traders Think NAFTA Needs an Update

    “He’s too fixated on tariffs and on Mexico paying for the wall,” Charles Skuba, a former trade official at the Commerce Department, told FP. “Let’s hope he thinks more comprehensively and is more deliberative and consultative” when talks actually begin.


  • Do Consumers Care More About Businesses' Competence or Morality?

    The report was based on research conducted by Amna Kirmani, Rebecca Hamilton, Debora Thompson, and Shannon Lantzy of Georgetown University's McDonough School of Business and the University of Maryland's Robert H. Smith School of Business. The researchers conducted five studies to compare the impact of competence, morality, and warmth on consumers' choices.


  • Death of a Trade Deal: U.S. Must Face Realities of Global Economy

    An article by Charles J. Skuba, professor of the practice in international business and marketing: On Monday, President Trump killed the Trans-Pacific Partnership (TPP). It was a fait accompli. The piper played in November when passionate voters in key electoral states coalesced around a single principle — trade agreements destroy jobs.


  • Balance Trade by Boosting Exports Through Government Promotion

    An article by Michael R. Czinkota, associate professor: The Trump administration is attempting to lower imports in order to rebalance trade after decades of U.S. neglect toward economic relationships around the world.


  • Map Out a Year's Worth of Shopping Right Now

    Department stores always seem to have clothing on sale, but deals improve at the end of each season. Retailers “want to charge the most to consumers who want to have it early,” says Rebecca Hamilton, a marketing professor at Georgetown’s McDonough School of Business. Stores clear out inventory seasonally, so winter clothing goes on sale just before spring, spring clothing before summer and so forth. If you’re content without the latest trends, shop the clearance rack for end-of-season savings.