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Marketing Faculty in the News

Georgetown University’s McDonough School of Business’s distinguished faculty members regularly provide thought leadership through various media outlets. They share research insights and commentary on business news.

  • How a Business-First Mentality Earned Sofia Vergara $43 Million This Year

    “If you look purely at the numbers, any brand that is planning on growing needs to pay attention to the Hispanic market,” says Marlene Morris Towns, adjunct professor at Georgetown’s McDonough school of Business, adding that Vergara is the perfect person to do that. “She’s funny and down to earth, which makes her not just a gorgeous face, but also very human and real enough to sell us shampoo.”


  • Top 10 Schools for Marketing Majors

    Georgetown University is ranked No. 8: Shape your own marketing education at Georgetown University, while networking with marketing pros who bring in perspectives from all over the world. Located in Washington, D.C., this private research university offers a culture reflective of the government it sits among — fast-paced, competitive, diverse, and exceptionally democratic, allowing students to take control of their college experience. If you’re looking for a say, Georgetown is the school where you can have it your way.


  • Why is Amazon Expanding to 100 Pop-Up Stores?

    "Amazon spent the first 10 to 20 years convincing people to buy online," Georgetown University business professor Marlene Morris Towns told the Monitor. "Now there is a shift, with lots of online sellers moving into physical spaces."


  • Britain’s Exit from the EU: Why Marketers Should Care

    An op-ed by Michael Czinkota, associate professor of international business: These are tough times for international marketers. There is the ubiquitous and growing occurrence of terrorism, bringing fear to airplanes and airports, trains, entertainment venues, and many unexpected places. There is strong political volatility where the battle is not only about political savoir faire, but is driven by individuals. Just think of the new woman governor of Tokyo, elected against “official” guidance in a male-dominated country.


  • U.S. Clearance of ChemChina's Syngenta Deal Removes Key Hurdle

    "This sends a very good signal to China that the U.S. is open for investments in most sectors. But this also shows the need for a bilateral investment treaty so that similar U.S. investments are possible in China," said Georgetown McDonough School of Business professor Charles Skuba, who studies market development in China.


  • Tokyo Prepares for 2020 Olympics as Concerns About Budget Increase

    Michael Czinkota, associate professor of international business, appeared on CCTV America to discuss Tokyo’s preparations for the 2020 Olympic Games.


  • Summer Olympic Games

    Adjunct professor Marlene Morris Towns appeared on EWTN’s “News Nightly” to discuss endorsements, advertising, and marketing at the conclusion of the 2016 Summer Olympic Games.


  • The Price War a Foreign Company Can Never Win

    A letter to the editor by Charles Skuba, professor of the practice in international business and marketing: As Leslie Hook and Charles Clover mention in their report “Uber strikes deal with rival Didi as it pulls out of battle for China” (August 2), Uber and Didi Chuxing have been fighting for market share in the Chinese car-hailing business with heavy subsidisation and price incentives. The share swapping deal seems an attractive exit for Uber from this draining battle in which Chinese consumers have fast become accustomed to low prices and prefer Didi by a large margin.


  • Verizon Buys Yahoo for $4.8 Billion, And It's Giving Yahoo's Brand Another Chance

    “The old-fashioned definition for a ‘dying brand’ was when a company went out of business,” said Marlene Towns, a professor at Georgetown’s McDonough School of Business. “The more recent definition is we stop talking about them. That is the first sign of imminent death in this connected age.”