Georgetown Business Professor Cited for Marketing Leadership

June 08, 2004

                                                                                                                                                    Cynthia S. Shaw
                                                                                                                                                    (202) 687-4080

Georgetown Business Professor Cited for Marketing Leadership

Ronald C. Goodstein Honored for His Contributions to the Profession

Ronald C. Goodstein, an associate professor of marketing at Georgetown University's Robert Emmett McDonough School of Business, is the recipient of the American Marketing Association Washington, D.C. chapter's 2004 Hall of Fame Award.

Goodstein, a member of the McDonough School faculty since 1996, received the award in recognition of his distinguished contributions to the marketing profession and his leadership in inspiring others as a mentor in the local marketing community. The award was presented on Thursday, May 20 at the AMA DC's second annual M Awards gala in the District.

"We're proud that Ron has been recognized for his contributions to the field of marketing and as a leader in the local marketing community," said Dean John W. Mayo.

Goodstein's executive teaching and consulting are in the areas of strategic marketing management, strategic positioning, building, managing and measuring brand equity, integrated marketing communications, ethnicity in marketing, and consumer behavior. He serves on the editorial boards of the Journal of the Academy of Marketing Science and the Journal of Retailing.

The 2003 winner of the Hall of Fame Award was William D. Novelli, executive director and CEO of AARP.

About the McDonough School of Business

Offering unparalleled access to the world's business, policy and opinion leaders, Georgetown University's McDonough School of Business is committed to developing leaders capable of making complex business decisions in a global environment who are dedicated to serving their companies, society and humanity. The McDonough School's undergraduate, full-time and executive MBA, and executive education programs provide solid grounding in all the core management disciplines, with an emphasis on the global, ethical and political environment of business. For more information about the McDonough School, visit

About Georgetown University

Georgetown University is the oldest Catholic and Jesuit university in America, founded in 1789 by Archbishop John Carroll. Georgetown today is a major student-centered, international, research university offering respected undergraduate, graduate and professional programs on its three campuses. For more information about Georgetown University, visit