McDonough Professor Recognized for Expertise in Social Marketing

April 26, 2007

Alan R. Andreasen, Professor of Marketing at the McDonough School of Business at Georgetown University, and Executive Director of the Social Marketing Institute, has been named 2007 winner of the Richard W. Pollay Prize for Intellectual Excellence in Research on Marketing in the Public Interest. The Pollay Prize is awarded by The Sauder School of Business at the University of British Columbia.

Andreasen is a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. Over the past 15 years, marketing strategies and approaches have been used increasingly to achieve social change. This area of marketing, known as "social marketing," is now widely used in the nonprofit, government and private sectors -- in areas such as public health, the environment, international aid, education, and the arts.

Andreasen is Past President of the Association for Consumer Research, Honorary Editor of the International Journal of Non Profit Marketing, and a board member of Gifts in Kind International. Among the nonprofit organizations with whom he has worked are: American Red Cross, United Way of America, Boys and Girls Clubs of America, AARP, the Academy for Educational Development, National Endowment for the Arts, Habitat for Humanity International, and the Public Broadcasting Service (PBS).

Dr. Andreasen earned his PhD and MS from Columbia University, and an Honors BA from the University of Western Ontario.

About the Robert Emmett McDonough School of Business
Georgetown University's McDonough School of Business is a premier business school located in the nation's capital. Founded in 1957 to educate undergraduate business students through the integration of liberal arts and professional education, the McDonough School today welcomes approximately 1,300 undergraduates, 620 MBA students, and more than 500 participants in its executive education programs annually. For more information about the McDonough School, visit

About Georgetown University
Georgetown University is the oldest Catholic and Jesuit university in America, founded in 1789 by Archbishop John Carroll. Georgetown today is a major student-centered, international, research university offering respected undergraduate, graduate and professional programs on its three campuses. For more information about Georgetown University, visit