New Executive Program Tackles the Global Business of Sports

December 10, 2012

Georgetown University’s McDonough School of Business to Offer Program that Combines International Business Practices with the Sports Industry, Jan 22-24

Executives seeking to gain a competitive foothold in the international sports arena will benefit from a new Executive Certificate course at Georgetown University’s McDonough School of Business, titled The Global Business of Sports. This 3-day program will run January 22-24, 2013, and will teach participants how to apply international business practices to the landscape of sports.

Participants will learn strategic frameworks to better understand the scope of industry, from techniques for gauging the marketplace and crafting brand-building plans, to customer engagement, measurement, and retention. Through a diverse curriculum, interactive classroom, and access to a network of sports executives, participants will position themselves with industry expertise that will enable them to enter and succeed in the sports business world.

The Global Business of Sports will benefit executives looking to broaden their sports business knowledge and skills, government employees, legislators and non-profits looking to harness sports for mission-critical initiatives, emerging sports federations, entrepreneurs with aspirations for evolving business ventures, media companies, agencies, sponsors, and marketers.

The course will be taught by faculty from Georgetown’s McDonough School of Business and Georgetown’s Sports Industry Management graduate program in the School of Continuing Studies.

To learn more about the course, request information, or sign up, visit

To learn more about Open Enrollment courses at Georgetown McDonough, visit

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs provide a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a world-wide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree and open enrollment programs. Learn more at Follow us on Twitter @msbgu.