Research on Corporate Apologies Wins Business Communications Award

October 29, 2004

Contact:
Cynthia S. Shaw
(202) 687-4080
css27@georgetown.edu

Research on Corporate Apologies Wins Business Communications Award

Professor N. Lamar Reinsch Jr. and Ameeta Patel (JD/MBA'03) are the recipients of the Association of Business Communication's award for Outstanding Article in Business Communications Quarterly. The award was given in recognition of their paper, "Companies Can Apologize: Corporate Apologies and Legal Liabilities" (March 2003), which was written when Patel was a student at the McDonough School of Business, and will be presented tonight at the Association of Business Communication's annual conference in Boston.

Reinsch and Asssistant Professor Jeanine W. Turner are presenting their research on the dynamics of corporate apologies as well as the effect of metaphors in memorandums at the conference.