Georgetown McDonough Office of Marketing and Communications
Associate Dean and Chief Marketing and Communications Officer
Teresa Mannix leads a team that develops and elevates the brand and reputation of Georgetown’s McDonough School of Business across all stakeholders, collaborating across the business school and with teams across the university.
She is responsible for developing and implementing integrated strategies to strengthen the overall brand identity with internal and external audiences while also increasing engagement with the school’s degree programs, initiatives, and broader McDonough community.
Contact her with questions on: brand and visual identity; integrated marketing and communications planning; marketing and communications strategies for new programs and initiatives; crisis management and communications; and coordinating issues across the university.
Editorial and Media Relations Team
The Editorial and Media Relations Team manages the school’s content strategy, executive communications, media relations, publications, and rankings. Team members produce the Georgetown Business alumni magazine, oversee editorial style and visual identity guidelines, ensure faculty thought leadership and news from academic programs and research centers are in the news and on social media, and produce news content for the website and other platforms.
Director of Marketing and Communications
Samantha Krause leads an editorial team responsible for content development, publications, and social media. She oversees media relations, rankings, and content strategy, and works with various stakeholders across the university to increase awareness of McDonough School of Business programs and initiatives.
Contact her with questions on: media relations (requests, training, outreach); rankings (data collection and submission, marketing campaigns to survey respondents, reporting); editorial review of external-facing messages; publications and design requests; and content creation and strategy.
Rachel Ellis elevates the school’s brand identity and global recognition by telling the unique stories of students, faculty, and alumni. She is responsible for McDonough Newsroom content development, which includes newsgathering efforts, editorial reviews, and communication with key stakeholders across the university.
Contact her for questions on: story ideas, McDonough newsletters, and editing external-facing content.
Social Media and Multimedia Manager
Teddy Wansink leads the social media strategy and video production for the McDonough School of Business. He builds McDonough’s brand reputation by implementing social media campaigns, collaborating across departments, and creating audiovisual, graphic, and written content for all major social media platforms.
Contact him for questions on: social media strategy, video production, and multimedia content creation.
Digital Marketing Team
The Digital Marketing Team is primarily responsible for maintaining the McDonough flagship website, email design and quality assurance, and digital asset creation. The team also dives into marketing analytics and SEO to ensure the school’s digital marketing is continually updated and optimized for success. The team collaborates across the university on quality assurance and Americans with Disabilities Act (ADA) compliance and digital branding.
Senior Director of Digital Marketing and Communications
Patrick Burritt is responsible for directing the design, production, and delivery of electronic mass communication. He collaborates with all departments to create an effective, engaging, and cohesive digital identity for the school. He is the lead on public-facing, web-based initiatives and helps direct the content management strategy using data analytics.
Contact him with questions about: email templates, marketing, and campaign consultation; building new webpages; UIS and ADA compliance of digital properties; and digital asset creation or measurement.
Associate Director of Digital Marketing and Analytics
Emily Dixon oversees the school’s flagship website, helping departments connect with the right audiences, create an effective user journey, and use analytics to make data-driven decisions about content strategy. Her goal is to help to create and maintain a cohesive voice and brand identity that showcases the exceptional opportunities our school has to offer.
Contact her with questions about: website structure design, page design, and edits; data analytics and dashboards; and optimizing website performance.
Events and Brand Experience Team
The Events and Brand Experience Team ensures that each event is a positive touchpoint with the McDonough brand. They oversee signature events for McDonough and regularly work with university-wide audiences. They maintain the school’s One McDonough calendar to foster school-wide collaboration and coordination and consult with colleagues about planning and budgeting for events, as well as best practices for event planning.
Assistant Director of Events
Evan Fossen works side-by-side with departments and faculty-led centers across the McDonough School of Business to plan and execute successful events.
Contact him with questions about: guidance on strategic event oportunities; assistance with event execution (operations, logistics, marketing, production); support for signature or Dean’s Office events; requests or questions regarding event space in Hariri; and event vendor recommendations.