Georgetown Institute for Consumer Research
![Random statistics](https://msb.georgetown.edu/wp-content/uploads/2024/07/GICR.png)
The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics. We do this by drawing marketing faculty, alumni, practitioners, and students together to achieve consumer insights.
GICR achieves its mission through the following initiatives
![MBA student and Professor Rebecca Hamilton speaking outside Hariri](https://msb.georgetown.edu/wp-content/uploads/2022/05/2000wMSB-MBA-4691-Hariri-1024x684.jpg)
Faculty
Support faculty and their research in consumer analytics and insights
![2 mim students laughing in class](https://msb.georgetown.edu/wp-content/uploads/2022/07/Screen-Shot-2022-07-13-at-1.48.40-AM-e1657688563861-1024x590.png)
Students
Develop student expertise in consumer analytics such as through the MBA Certificate in Consumer Analytics and Insights.