Georgetown Institute for Consumer Research
The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics. We do this by drawing marketing faculty, alumni, practitioners, and students together to achieve consumer insights.
GICR achieves its mission through the following initiatives
Support faculty and their research in consumer analytics and insights
Develop student expertise in consumer analytics such as through the MBA Certificate in Consumer Analytics and Insights.
Collaborate with organizations interested in consumer analytics and insights
Convene stakeholders for events related to consumer analytics and insights