MBA Certificate in Consumer Analytics and Insights
The MBA Certificate in Consumer Analytics and Insights is a response to a growing interest among businesses to use consumer rich data to make decisions.
Students who earn the MBA Certificate in Consumer Analytics and Insights will be prepared to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students will learn how to manage consumer analytics projects and translate the results into strategic insights. These events will include invitation-only speaker events, and other events on campus, as well as events hosted by federal agencies and D.C.-based firms and organizations.
The certificate coursework builds on core MBA coursework by teaching students more about sources of customer data and methods that can be applied to analyze consumer data.
Associate Professor Simon Blanchard
Director of the Certificate in Consumer Analytics and Insights
Courses: Digital Advertising
Professor Rebecca Hamilton
Course: Consumer Behavior
Professor Christie Nordhielm
Course: Data & Society
Professor Bob Thomas
Courses: Practicum in Consumer Analytics and Insights, Marketing Analysis and Customer Strategy, Customer Data Mining for Segmentation
Professor Luc Wathieu
Courses: Customer Analytics, Leveraging Social Media, Strategic Marketing Research