McDonough School of Business

Certificate in Consumer Analytics and Insights

Team working im a breakout room with post it notes on the wall

The MBA Certificate in Consumer Analytics and Insights is a response to a growing interest among businesses to use consumer rich data to make decisions.

Students who earn the MBA Certificate in Consumer Analytics and Insights will be prepared to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students will learn how to manage consumer analytics projects and translate the results into strategic insights. These events will include invitation-only speaker events, and other events on campus, as well as events hosted by federal agencies and D.C.-based firms and organizations.  

The certificate coursework builds on core MBA coursework by teaching students more about sources of customer data and methods that can be applied to analyze consumer data.


Students who earn the MBA Certificate in Consumer Analytics and Insights will be prepared to:

Upon graduation from the MBA Program, students will receive a notation on their official university transcript along with a certificate of completion.


The certificate program is designed for and limited to enrolled McDonough MBA students. At the beginning of their second semester, Full-time and Flex MBA students are invited to participate through an application process. Flex students can also apply in their second year if they are graduating in the spring of their third year or later.

Admitted students who successfully complete the certificate requirements upon graduation will receive notation of this distinction on their official university transcript.

For more details, visit the Canvas Certificate Information page.

MBA Certificate in Consumer Analytics and Insights Program Dates
MBA ClassApplication OpenPeriod of Study
FX24Admissions now closedSpring 2022 to Spring 2024
FT23Admissions now closedSpring 2022, Fall 2022, Spring 2023
FX23Admissions now closedSpring 2022 to Spring 2023


This 7.5-credit sequence of integrated MBA coursework* helps build an appreciation of how to provide insight into business problems using consumer data. Students will learn to identify appropriate sources of consumer data for the problems being addressed, select methods appropriate to the data, build decision support tools, and provide recommendations to address the business problem that are supported by data and analyses.

* The certificate requirements are subject to change.

Elective Requirements: 3 elective credits

Elective Choice: 4.5 elective credits

*Off-list courses including non-MBA courses with approval of the certificate program director.
**This list of MBA electives serves as a guide. It is subject to change and does not represent a guarantee that specific courses will be offered in specific academic years.

Event Calendar

The Consumer Analytics & Insights speaker series features young professionals who share their experience with analytics and insights to students enrolled in the certificate.

Upcoming Speakers

Stay tuned for future speaker events.

Past Speakers

Fall 2021

Kristina Moses – Brand Manager, Campbell Soup.

Yvonne Chiang (UG ’11) – General Manager & Senior Product Manager,

Spring 2021

Bryan Christian (EP ’19) – Data Science Lead (Mission Data), Navy Federal Credit Union.

Fall 2020

Vanessa Lee (UG’ 11) – Shopping Solution Partner Manager at Instagram.

Stephanie Hannah (UG ’11) – Senior Director, Member Support Operations at Peloton.

Director of the Certificate

Simon Blanchard

Provost Distinguish Associate Professor and Dean’s Professor