MBA Certificate in Consumer Analytics and Insights

The MBA Certificate in Consumer Analytics and Insights is a response to a growing interest among businesses to use consumer rich data to make decisions.

Students who earn the MBA Certificate in Consumer Analytics and Insights will be prepared to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students will learn how to manage consumer analytics projects and translate the results into strategic insights. These events will include invitation-only speaker events, and other events on campus, as well as events hosted by federal agencies and D.C.-based firms and organizations.  

The certificate coursework builds on core MBA coursework by teaching students more about sources of customer data and methods that can be applied to analyze consumer data.

Faculty 

Associate Professor Simon Blanchard

Director of the Certificate in Consumer Analytics and Insights
Courses: Digital Advertising

Professor Rebecca Hamilton

Course: Consumer Behavior

Professor Christie Nordhielm

Course: Data & Society

Professor Bob Thomas

Courses: Practicum in Consumer Analytics and Insights, Marketing Analysis and Customer Strategy, Customer Data Mining for Segmentation

Professor Luc Wathieu

Courses: Customer Analytics, Leveraging Social Media, Strategic Marketing Research