Office Hours: Neeru Paharia on the Unique and Sustainable Traits of Luxury Brands
May 12th, 2021
Today’s products are designed to be convenient, and this has negative implications for each of us individually, as well as for the world as a w…
Marketing
The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.
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MBA Certificate in Consumer Analytics and Insights
Research Center
Georgetown Institute for Consumer Research
News from Marketing
Young Investors See a ‘Buying Opportunity’ If Biden Raises Capital-Gains Taxes on America’s Millionaires
April 27th, 2021
“There are some who may view it as, ‘Oh, here’s my opportunity to get on board,’” said James Angel, professor.
Peloton’s Clash with Agency Over Treadmill Safety Threatens to Tarnish Brand
April 20th, 2021
“There is a rule of thumb dating way back to the Tylenol case, where people were poisoned,” said Luc Wathieu, a professor of marketing.
How Boeing is Responding to its Latest Crisis
April 10th, 2021
Robert Britton is an adjunct professor of marketing at Georgetown University’s McDonough School of Business where he teaches courses on crisis management.