McDonough School of Business
McDonough School of Business

The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.

4 MiM Students talking inside Hariri Atrium

MBA Certificate in Consumer Analytics and Insights

The MBA Certificate in Consumer Analytics and Insights prepares students to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students learn how to manage consumer analytics projects and translate the results into strategic insights.   

Explore Certificate

Faculty

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

Marketing Faculty

Alan Andreasen

Emeritus Professor

Sean Blair

Assistant Professor

Simon Blanchard

Beyer Family Term Professorship and Provost’s Distinguished Associate Professor

Rob Britton

Adjunct Professor

Ziwei Cong

Assistant Professor

Martin Conway

Adjunct Lecturer- SCS MPS Sports Industry Management Program
Adjunct Lecturer- McDonough School of Business

Michael Czinkota

Associate Professor Emeritus

Sudipta Dasmohapatra

Professor of the Practice and Academic Director for the Master of Science in Business Analytics Program

Karthik Easwar

Associate Teaching Professor and Faculty Director for the Business Scholars Program in the MSB

Ronald Goodstein

Associate Professor

Rebecca Hamilton

Michael and Robin Psaros Endowed Chair in Business Administration, Senior Associate Dean for Faculty Affairs, and Area Coordinator for Marketing in the MSB
Marketing Area Coordinator and Senior Associate Dean for Faculty Affairs

Suh Yeon Kim

Assistant Professor

Jimmy Lynn

Adjunct Professor- SCS High School Programs
Senior Advisor — MSB Custom Executive Programs

Prashant Malaviya

Professor and Senior Associate Dean of MBA Programs

Michael O’Donnell

Assistant Professor

Neeru Paharia

Affiliate Visiting Scholar

Anita Rao

Associate Professor

Michael Ryan

Teaching Professor
McDonough School of Business and Center for Intercultural Education and Development

Charles Skuba

Professor of the Practice
Senior Associate Dean, Executive Custom Programs

Robert Thomas

Professor

Debora Thompson

Professor

Luc Wathieu

Professor

News from Marketing

More Marketing Faculty News
Ziwei Cong

News Story

Meet the New McDonough Faculty: Ziwei Cong

We are pleased to welcome new faculty members to the Georgetown McDonough community this fall.  In our Meet the New McDonough Faculty Series, learn more about the interests, specialties,…

August 11, 2022

football field

News Story

Office Hours: Prashant Malaviya Reviews Super Bowl Advertisements and Discusses Emerging Trends

Prashant Malaviya, professor of marketing and senior associate dean of MBA programs Earlier this month, more than 100 million viewers tuned in to watch Super Bowl LVI. The annual sporting event…

February 28, 2022

In the News item

Letter: Purpose before profit can give brands an edge

“A big reason that “purpose” may be important for individual brands, as well as the corporate house, is the motivation of some consumers to align themselves with brands that authentically embrace a greater mission than pure profit. For some, mostly younger audience segments, mission or purpose is the primary motivation to choose between competitive brands. So, while my household has Hellmann’s in the fridge because it makes our sandwiches and salads delicious, others may want a brand that plays an authentic role in societal issues,” said Charles Skuba, professor or the practice at the McDonough School of Business, Georgetown University.

January 17, 2022