McDonough School of Business
McDonough School of Business

The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.

4 MiM Students talking inside Hariri Atrium

MBA Certificate in Consumer Analytics and Insights

The MBA Certificate in Consumer Analytics and Insights prepares students to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students learn how to manage consumer analytics projects and translate the results into strategic insights.   

Explore Certificate

Faculty

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

Marketing Faculty

Alan Andreasen

Emeritus Professor

Sean Blair

Assistant Professor

Simon Blanchard

Beyer Family Term Professorship and Provost’s Distinguished Associate Professor

Rob Britton

Adjunct

Ziwei Cong

Assistant Professor

Martin Conway

Adjunct Lecturer- SCS MPS Sports Industry Management Program
Adjunct Lecturer- McDonough School of Business

Sudipta Dasmohapatra

Professor of the Practice (Marketing and Business Analytics) and Senior Associate Dean of MBA Programs

Karthik Easwar

Associate Teaching Professor and Faculty Director for the Business Scholars Program in the MSB

Ronald Goodstein

Associate Professor

Rebecca Hamilton

Michael G. and Robin Psaros Chair in Business Administration and Vice Dean of Faculty and Professor of Marketing

Suh Yeon Kim

Assistant Professor

Kelly Lee

Visiting Assistant Professor

Jimmy Lynn

Adjunct Professor- SCS MPS Sports Industry
Senior Advisor — MSB Custom Executive Programs

Prashant Malaviya

Professor of Marketing and Vice Dean of Programs

Michael O’Donnell

Assistant Professor

Gael O’Sullivan

Adjunct Professor

Anita Rao

Associate Professor

Ilkka Ronkainen

Emeritus Faculty

Michael Ryan

Teaching Professor
McDonough School of Business and Center for Intercultural Education and Development

Robert Thomas

Professor Emeritus

Debora Thompson

Professor and Area Coordinator for Marketing

Luc Wathieu

Professor

News from Marketing

More Marketing Faculty News
Movie theatre and popcorn

News Story

New Faculty Research Examines The Benefits of Going Solo

It is daunting to participate in activities and experiences alone. In fact, nearly 70% of adults in the United States choose to engage in experiences with others, whether it be a trip to the movies,…

February 14, 2023

Football Field

News Story

Marketing Professors React to 2023 Super Bowl Ads

https://www.youtube.com/watch?v=nKh4KTlUArc With some of this year’s Super Bowl ad teasers already released, we sat down with Jimmy Lynn, an adjunct professor in the McDonough School of…

February 10, 2023

Graphic of a person carrying a box of purchased products.

News Story

The Edge: Measuring the Happiness of Consumer Purchases

Can material objects make us happy? Or will we make ourselves happier by spending money on experiences? To find the answer, says Rebecca Hamilton, Psaros Chair and professor of marketing, consumers…

December 12, 2022