Marketing
Explore Our FacultyThe Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.
MBA Certificate in Consumer Analytics and Insights
The MBA Certificate in Consumer Analytics and Insights prepares students to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students learn how to manage consumer analytics projects and translate the results into strategic insights.
Explore CertificateFaculty
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
Emeritus Professor
Assistant Professor
Beyer Family Term Professorship and Provost’s Distinguished Associate Professor
Adjunct
Assistant Professor
Adjunct Lecturer- SCS MPS Sports Industry Management Program
Adjunct Lecturer- McDonough School of Business
Professor of the Practice (Marketing and Business Analytics) and Senior Associate Dean of MBA Programs
Associate Teaching Professor and Faculty Director for the Business Scholars Program
Associate Professor
Michael G. and Robin Psaros Chair in Business Administration and Vice Dean of Faculty and Professor of Marketing
Assistant Professor
Assistant Teaching Professor
Adjunct Instructor
Senior Advisor — MSB Custom Executive Programs
Professor of Marketing and Vice Dean of Programs
Assistant Professor
Assistant Professor
Adjunct Professor
Associate Professor
Emeritus Faculty
Teaching Professor
McDonough School of Business and Center for Intercultural Education and Development
Professor Emeritus
Professor and Marketing Area Chair
Professor
News from Marketing
More Marketing Faculty News
News Story
Meet the New McDonough Faculty: Alice Moon
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests, specialties,…
September 11, 2023
News Story
New Faculty Research Examines The Benefits of Going Solo
It is daunting to participate in activities and experiences alone. In fact, nearly 70% of adults in the United States choose to engage in experiences with others, whether it be a trip to the movies,…
February 14, 2023
News Story
Marketing Professors React to 2023 Super Bowl Ads
https://www.youtube.com/watch?v=nKh4KTlUArc With some of this year’s Super Bowl ad teasers already released, we sat down with Jimmy Lynn, an adjunct professor in the McDonough School of…
February 10, 2023