McDonough School of Business
McDonough School of Business

Marketing

The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.

MBA Certificate in Consumer Analytics and Insights

The MBA Certificate in Consumer Analytics and Insights prepares students to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students learn how to manage consumer analytics projects and translate the results into strategic insights.   

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Georgetown Institute for Consumer Research

The Georgetown Institute for Consumer Research (GICR) develops innovative, ground-breaking research to illuminate the challenges and opportunities of understanding and marketing to consumers. Combining the academic expertise at the Georgetown University McDonough School of Business and a deep understanding of the marketplace, the institute seeks to impact business practice and improve consumer decision-making.

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Faculty

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

Marketing Faculty

Marketing Faculty

Alan Andreasen

Emeritus Professor

Sean Blair

Assistant Professor

Simon Blanchard

Beyer Family Term Professorship and Provost’s Distinguished Associate Professor

Rob Britton

Adjunct

Ziwei Cong

Assistant Professor

Martin Conway

Adjunct Lecturer- SCS MPS Sports Industry Management Program
Adjunct Lecturer- McDonough School of Business

Sudipta Dasmohapatra

Professor of the Practice (Marketing and Business Analytics) and Senior Associate Dean of MBA Programs

Karthik Easwar

Associate Teaching Professor and Faculty Director for the Business Scholars Program

Ronald Goodstein

Associate Professor

Rebecca Hamilton

Michael G. and Robin Psaros Chair in Business Administration and Vice Dean of Faculty and Professor of Marketing

Suh Yeon Kim

Assistant Professor

Kelly Lee

Assistant Teaching Professor
Managing Director of Georgetown Institute for Consumer Research

Jimmy Lynn

Adjunct Instructor
Senior Advisor — MSB Custom Executive Programs

Prashant Malaviya

Professor of Marketing and Vice Dean of Programs

Alice Moon

Assistant Professor

Michael O’Donnell

Assistant Professor

Gael O’Sullivan

Adjunct Professor

Anita Rao

Associate Professor

Ilkka Ronkainen

Emeritus Faculty

Michael Ryan

Teaching Professor
McDonough School of Business and Center for Intercultural Education and Development

Charles Skuba

Emeritus Faculty
Professor of the Practice Emeritus

Robert Thomas

Professor Emeritus

Debora Thompson

Professor and Marketing Area Chair

Luc Wathieu

Professor

News from Marketing

More Marketing Faculty News
Hand holding cell phone and sending messages

News Story

Office Hours: Anita Rao on Debunking Misinformation About Consumer Products

With social media at the touch of our fingertips, information sharing has never been easier. While some information is used to inform, persuade, and engage audiences with fact-based and highly…

December 14, 2023

Meet the New McDonough Faculty: Alice Moon

News Story

Meet the New McDonough Faculty: Alice Moon

We are pleased to welcome new faculty members to the Georgetown McDonough community this fall.  In our Meet the New McDonough Faculty Series, learn more about the interests, specialties,…

September 11, 2023

Movie theatre and popcorn

News Story

New Faculty Research Examines The Benefits of Going Solo

It is daunting to participate in activities and experiences alone. In fact, nearly 70% of adults in the United States choose to engage in experiences with others, whether it be a trip to the movies,…

February 14, 2023