Marketing
The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.
MBA Certificate in Consumer Analytics and Insights
The MBA Certificate in Consumer Analytics and Insights prepares students to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students learn how to manage consumer analytics projects and translate the results into strategic insights.
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Georgetown Institute for Consumer Research
The Georgetown Institute for Consumer Research (GICR) develops innovative, ground-breaking research to illuminate the challenges and opportunities of understanding and marketing to consumers. Combining the academic expertise at the Georgetown University McDonough School of Business and a deep understanding of the marketplace, the institute seeks to impact business practice and improve consumer decision-making.
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The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
Marketing Faculty
Professor Emeritus
Assistant Professor
Provost’s Distinguished Associate Professor
Adjunct Faculty
Assistant Professor
Adjunct Lecturer- SCS MPS Sports Industry Management Program
Adjunct Lecturer- McDonough School of Business
Professor of the Practice (Marketing and Business Analytics) and Senior Associate Dean of MBA Programs
Teaching Professor and Faculty Director for the Business Scholars Program
Adjunct Faculty
Associate Professor
Michael G. and Robin Psaros Chair in Business Administration and Vice Dean of Faculty and Professor of Marketing
Assistant Professor
Assistant Teaching Professor
Managing Director of Georgetown Institute for Consumer Research
Adjunct Instructor
Senior Advisor — MSB Custom Executive Programs
Professor of Marketing and Vice Dean of Programs
Assistant Professor
Assistant Professor
Adjunct Professor
Associate Professor
Emeritus Faculty
Teaching Professor
McDonough School of Business and Center for Intercultural Education and Development
Emeritus Faculty
Professor of the Practice Emeritus
Professor Emeritus
Professor and Marketing Area Chair
Professor
News from Marketing
More Marketing Faculty News
Research and Insights
Gamification has been an engagement tool used by companies for years. Simon Blanchard, Provost’s Distinguished Associate Professor and Dean’s Professor of Marketing, had questions about its short-term vs. long-term use, as well as the ethical considerations raised by incentivizing certain behaviors.
April 22, 2025
In the News
Academic Minute: Anita Rao, Georgetown University – The Impact of Voluntary Labeling
Labels on products showing ‘healthier’ information, may not be telling the whole story. Anita Rao, Beyer Family associate professor at the McDonough School of Business at Georgetown University, tells us why.
April 21, 2025
In the News
Your Cup of Coffee May Get a “Tariff Surcharge”
Big players like Starbucks and McDonald’s are more able to eat the costs of the tariffs, which will squeeze smaller and independent coffee shops, says Charles Skuba, an international trade professor at Georgetown University’s McDonough School of Business.
April 10, 2025