Marketing

The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.

Marketing Classes


Featured Program

MBA Certificate in Consumer Analytics and Insights

Research Center

Georgetown Institute for Consumer Research


Faculty

The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.

Georgetown Marketing Area Faculty, September 2021
Georgetown Marketing Area Faculty, September 2021

Marketing Area Faculty

Alan R. Andreasen

Professor Emeritus

Professor Andreasen’s Bio

Sean Blair

Assistant Professor

Professor Blair’s Bio

Simon J. Blanchard

Beyer Family Associate Professor

Professor Blanchard’s Bio

Robert Britton

Adjunct Professor

Professor Britton’s Bio

Marty Conway

Adjunct Professor

Professor Conway’s Bio

Michael R. Czinkota

Associate Professor Emeritus

Professor Czinkota’s Bio

Sudipta Dasmohapatra

Professor of the Practice and Academic Director for the Master of Science in Business Analytics Program

Professor Dasmohapatra’s Bio

Karthikeya Easwar

Associate Teaching Professor

Professor Easwar’s Bio

Ronald C. Goodstein

Associate Professor

Professor Goodstein’s Bio

Rebecca Hamilton

Michael and Robin Psaros Endowed Chair in Business Administration; Professor; Marketing Area Coordinator

Professor Hamilton’s Bio

Suh Yeon Kim

Assistant Professor

Professor Kim’s Bio

Jimmy Lynn

Adjunct Professor

Professor Lynn’s Bio

Prashant Malaviya

Professor; Senior Associate Dean, MBA Programs

Professor Malaviya’s Bio

Christie Nordhielm

Associate Teaching Professor

Professor Nordhielm’s Bio

Michael O’Donnell

Assistant Professor

Professor O’Donnell’s Bio

Neeru Paharia

Associate Professor and Keith Barket Fellow

Professor Paharia’s Bio

Charles J. Skuba

Professor of the Practice

Professor Skuba’s Bio

Robert J. Thomas

Professor

Professor Thomas’s Bio

Debora Viana Thompson

Professor

Professor Thompson’s Bio

Luc R. Wathieu

Professor

Professor Wathieu’s Bio


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