Marketing
The Marketing Area teaches students to become leaders who can use marketing to create value for consumers in a responsible, profitable, and sustainable manner. The faculty develops cutting-edge research about consumers, including consumer needs, information processing, decision-making, and consumption central to market-level decisions.
The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
The marketing faculty publish in top research publications, organize and present at seminars, conferences, and workshops.
MBA Certificate in Consumer Analytics and Insights
The MBA Certificate in Consumer Analytics and Insights prepares students to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students learn how to manage consumer analytics projects and translate the results into strategic insights.
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Georgetown Institute for Consumer Research
The Georgetown Institute for Consumer Research (GICR) develops innovative, ground-breaking research to illuminate the challenges and opportunities of understanding and marketing to consumers. Combining the academic expertise at the Georgetown University McDonough School of Business and a deep understanding of the marketplace, the institute seeks to impact business practice and improve consumer decision-making.
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The marketing faculty aim to be a preeminent source of pioneering research about consumers. They study the consumer as their primary unit of analysis, irrespective of the specific methodology of research. Their research examines the nature of consumer needs, motivations, information processing, categorization, decision-making, and consumption, in the context of consumers and organizations (profit and non-profit) as entities that exchange value to inform and improve the well-being of each other and of society.
Marketing Faculty
Professor Emeritus
Assistant Professor
Provost’s Distinguished Associate Professor
Adjunct Faculty
Assistant Professor
Adjunct Lecturer – SCS MPS – Sports Industry Management Program
Adjunct Lecturer- McDonough School of Business
Professor of the Practice (Marketing and Business Analytics) and Senior Associate Dean of MBA Programs
Teaching Professor and Faculty Director for the Business Scholars Program
Adjunct Faculty
Associate Professor
Michael G. and Robin Psaros Chair in Business Administration and Vice Dean of Faculty and Professor of Marketing
Assistant Professor
Assistant Teaching Professor
Managing Director of Georgetown Institute for Consumer Research
Adjunct Instructor – SCS – Summer Programs
Senior Advisor — MSB Custom Executive Programs
Professor of Marketing and Vice Dean of Programs
Assistant Professor
Assistant Professor
Adjunct Professor
Beyer Family Associate Professor
Professor Emeritus
Teaching Professor
McDonough School of Business and Center for Intercultural Education and Development
Professor of the Practice Emeritus
Professor of the Practice Emeritus
Professor Emeritus
Professor and Marketing Area Chair
Professor
News from Marketing
More Marketing Faculty News
In the News
From Tacos to Penguins, Trump Finds Punchy Slogans Can Also Be Weapons
Charlie Skuba, faculty emeritus at Georgetown’s McDonough School of Business, compared Trump’s red MAGA hat with iconic imagery such as former President George W. Bush seen with a bullhorn or Democratic presidential nominee Michael Dukakis in a tank.
June 4, 2025
Research and Insights
Americans Love Iced Coffee. A Marketing Professor Explains Why.
One of the most significant drivers of this trend is age, said Wendy Zajack, adjunct faculty at Georgetown University’s McDonough School of Business and the faculty director of the Integrated Marketing Communications and Design Management Communications programs in the School of Continuing Studies.
June 4, 2025
In the News
Will AI Empower the PR Industry or Create Endless Seas of Spam?
Communications relies more heavily on the nuances of one-on-one engagement between real humans, according to Wendy Zajack, adjunct faculty at Georgetown University’s McDonough School of Business.
May 22, 2025