Archive: Marketing
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Nine New Faculty Join Georgetown McDonough
Georgetown’s McDonough School of Business welcomed nine new faculty for the 2020-2021 academic year. Tenured and tenure-track faculty Rahul Gupta is an assistant professor of strategy w
Category: News Story
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Washington’s NFL Team Drops ‘Redskins’ Name After 87 Years
Marty Conway, a Georgetown University adjunct professor of sports marketing and business, said that while the NFL and team could pay tens of millions of dollars to buy back old merchandise, the long-term benefits are more lucrative with a new stadium naming rights deal and other corporate sponsorships. “It’s a huge opportunity, certainly long overdue in terms of the time frame,” Conway said. “But I think there’s sort of an immediate opportunity, which we’re seeing play out every day, which is to reposition the franchise and in a step-by-step way away from the roots of its past and consistent with the change in time and social climate.”
Category: In the News item
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Corporate Money, Black Lives Matter Protests and Elites’ Opinion Drove Redskins Name Change
Outside experts agreed. “Sports is a business. When you have so many of your corporate partners and sponsors advocating for a change, you need to listen,” said Jimmy Lynn, who teaches sports marketing at Georgetown University.
Category: In the News item
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America, Germany, and Hungary: A New Relationship
An article by Michael Czinkota, associate professor of international business and marketing: “Interesting times bring continuous changes which in turn affect national linkages and alliances. A pre-eminent example is a relationship between the U.S., Germany, and Hungary.”
Category: In the News item
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Prominent DTC Brands, Including Casper, Glossier, Harry’s, and Smile Direct Club are Continuing to Pump Money into Facebook and Instagram Despite the Ad Boycott
“For the bigger legacy brands, there’s not so much of a cost to them coming off Facebook,” said Christie Nordhielm, associate professor at Georgetown University’s McDonough School of Business. “For the smaller DTC brands, it’s a question of money versus morality, and morality can be a luxury in business sometimes.”
Category: In the News item
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Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit
“The rule with Facebook right now is all of their moves are reluctant, incremental and ultimately inconsequential,” said Christie Nordhielm, an associate teaching professor at Georgetown University’s McDonough School of Business. “And this is just another example of that.” Subscription required.
Category: In the News item
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Flour Power: How Manufacturers Helped Baking Become the Hottest New Trend
Rebecca Hamilton, a professor at Georgetown University who teaches classes on consumer behavior, told Food Dive that with all of the uncertainty and fear surrounding the pandemic, it makes sense that consumers have gone back to their kitchens. “That’s going to increase consumers’ interest in doing things that make them feel safe and comforted, and absolutely baking is one of those activities,” Hamilton said.
Category: In the News item
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DTC Eyeglasses Brands See Spike in Online Sales During Quarantine
Georgetown University marketing professor Luc Wathieu said inventory is one of those advantages. Subscription required.
Category: In the News item
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America’s Stay-at-Home Seafood Binge Now Faces Virus Threat
“Once consumers learn a few seafood recipes they like, they are likely to continue cooking seafood at home,” said Rebecca Hamilton, professor of marketing at Georgetown University’s McDonough School of Business.
Category: In the News item
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You Can Pay Off Credit Card Debt Faster With This Strategy
“Your minimum payments are roughly around 2% of your balances, and missing these will hurt your credit score,” says Simon Blanchard, an associate professor of marketing at the McDonough School of Business at Georgetown University in Washington, D.C.
Category: In the News item