McDonough School of Business
McDonough School of Business

Learn more: Marketing

110 Articles

News Story

The Edge: Measuring the Happiness of Consumer Purchases

Can material objects make us happy? Or will we make ourselves happier by spending money on experiences? To find the answer, says Rebecca Hamilton, Psaros Chair and professor of…

December 12, 2022

News Story

Meet the New McDonough Faculty: Anita Rao

We are pleased to welcome new faculty members to the Georgetown McDonough community this fall.  In our Meet the New McDonough Faculty Series, learn more about the interests,…

August 22, 2022

News Story

Meet the New McDonough Faculty: Ziwei Cong

We are pleased to welcome new faculty members to the Georgetown McDonough community this fall.  In our Meet the New McDonough Faculty Series, learn more about the interests,…

August 11, 2022

News Story

Office Hours: Prashant Malaviya Reviews Super Bowl Advertisements and Discusses Emerging Trends

Earlier this month, more than 100 million viewers tuned in to watch Super Bowl LVI. The annual sporting event continues to command the largest viewership among national broadcast…

February 28, 2022

In the News item

Letter: Purpose before profit can give brands an edge

"A big reason that “purpose” may be important for individual brands, as well as the corporate house, is the motivation of some consumers to align themselves with brands that…

January 17, 2022

In the News item

Sticker shock over holidays could shake up how retailers, consumers think about sales

Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said retailers don’t need to dangle discounts in the same way this holiday. In…

November 26, 2021

In the News item

Sitting Out the Season: A Record Number of Americans Say They Won’t Be Buying Holiday Gifts This Year

Karthik Easwar, an associate professor at Georgetown University's McDonough School of Business who specializes in consumer psychology, said he agrees that the pandemic's economic…

November 25, 2021

In the News item

8 Companies That Changed Their Names to Signal a Strategy Shift

Neeru Paharia, an associate professor at Georgetown University’s McDonough School of Business whose research focuses on brand signaling, said that the rebranding allowed…

October 29, 2021

In the News item

Facebook’s New Name Draws Critics, But at Least It’s Not Tronc

Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said Facebook’s new name might help it create some psychological distance from…

October 28, 2021

News Story

Marketing Professor Partners with Ad Council for IMC Practicum

Ronald Goodstein, associate professor of marketing at Georgetown McDonough, partnered with the Ad Council to sponsor a practicum in his Integrated Marketing Communications (IMC)…

June 2, 2021