Marketing
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Office Hours: Neeru Paharia on the Unique and Sustainable Traits of Luxury Brands
Today’s products are designed to be convenient, and this has negative implications for each of us individually, as well as for the world as a whole. As many luxury and high-end brands start to fo
Category: News Story
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Young Investors See a ‘Buying Opportunity’ If Biden Raises Capital-Gains Taxes on America’s Millionaires
“There are some who may view it as, ‘Oh, here’s my opportunity to get on board,’” said James Angel, professor.
Category: In the News item
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Peloton’s Clash with Agency Over Treadmill Safety Threatens to Tarnish Brand
“There is a rule of thumb dating way back to the Tylenol case, where people were poisoned,” said Luc Wathieu, a professor of marketing.
Category: In the News item
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How Boeing is Responding to its Latest Crisis
Robert Britton is an adjunct professor of marketing at Georgetown University’s McDonough School of Business where he teaches courses on crisis management.
Category: In the News item
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These 6 Best Practices Could Help Jeep and Other Brands Avoid a Crisis
Luc Wathieu, professor of marketing and expert in consumer behavior, branding, and marketing spoke to Forbes.
Category: In the News item
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Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name
Neeru Paharia, an associate professor of marketing, said she understood why Jeep’s leaders were reluctant to drop the name.
Category: In the News item
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After the GameStop Fiasco, Momentum Builds for an $800 Billion Tax
James Angel, a professor who specializes in market structure and regulation, authored a Chamber of Commerce-funded paper in 2019.
Category: In the News item
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No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting attention.
Category: In the News item
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Marketers Play it Safe as Pandemic’s Effects Linger
Major retailers are catching up on that front — mostly out of necessity, said Ronald Goodstein, associate professor of marketing at Georgetown University. “The expectation that all the customers are going to return to the stores is not reasonable. I think that they are training customers that you can shop and do everything you needed to do [online],” he said. He added that “the big danger for all these stores going online is, what are you doing to continue to build your brand?”
Category: In the News item
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Office Hours: Prashant Malaviya on Super Bowl LV Advertising
Television’s most watched event is going to look a lot different this year. The Super Bowl has always served as an anchor for large parties, fanfare, and catchy (and pricey) halftime commercials.
Categories: COVID-19, News Story