Archive: Marketing
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Biden to Talk More Softly Toward China, but Keep Trump’s Big Tariff ‘Stick’
“I think it would be impractical for Biden to do any tariff reductions immediately. I don’t think he has the latitude to remove them right away,” said Charles Skuba, a professor at Georgetown and former senior official at the U.S. International Trade Administration . “He also has some chips to play. You could consider the tariffs as a gift to Biden.”
Category: In the News item
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How COVID-19 May Affect Spectator Sports in the Coming Years
Covid-19’s impact on spectator sports this year has been obvious. Marty Conway, a longtime sports executive who teaches sports management and marketing at Georgetown University explains what the impact will be as the pandemic continues, and whether the impact will last when the pandemic ends.
Category: In the News item
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Admissions Director Q&A: Shelly Heinrich of Georgetown University McDonough School of Business
The associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough School of Business, Shelly Heinrich, joins us for this edition of our Admissions Director Q&A.
Category: In the News item
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Xbox Series S vs PS5: Does the Cheapest Console Always Win?
This means the Xbox Series S will be a “no brainer” purchase for those in the market for a new games console, according to Luc Wathieu, professor of marketing from Georgetown University’s McDonough School of Business. “The Xbox Series S’s price is what I have called in my research a ‘no-brainer price’ – a price so low that it suppresses buyer’s incentives to think deeply about differences in features,” he tells WIRED. “This price will kill most people’s appetite to actively compare the Xbox Series S with other more expensive, feature-rich alternatives, particularly Sony’s upcoming PS5.”
Category: In the News item
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As International Students Look Beyond U.S., The D.C. Region Could See an Economic Hit
Prashant Malaviya, a senior associate dean of MBA programs and a professor of marketing, tells WAMU that international students bring an invaluable social and cultural understanding to U.S. campuses. He says their MBA program promises students a “global education” and having an international classroom is one way to do that.
Category: In the News item
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Office Hours: Rebecca Hamilton Discusses Scarcity During Coronavirus
Widespread scarcity gripped millions of consumers across the world, with massive shortages of toilet paper and hand sanitizer during the early months of COVID-19. Rebecca Hamilton, professor of m
Categories: COVID-19, News Story
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Apple, Microsoft, and Other Tech Giants Top Forbes’ 2020 Most Valuable Brands List
When it comes to brand value, it is hard to topple Big Tech. On Forbes’ 2020 list of the 100 most valuable brands, the top five are the same as last year: Apple, Google, Microsoft, Amazon, and Facebook. Christie Norhielm, associate teaching professor of marketing explains the “stickiness” of brand value and how brands are modernizing their delivery to compete.
Category: In the News item
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Nine New Faculty Join Georgetown McDonough
Georgetown’s McDonough School of Business welcomed nine new faculty for the 2020-2021 academic year. Tenured and tenure-track faculty Rahul Gupta is an assistant professor of strategy w
Category: News Story
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Washington’s NFL Team Drops ‘Redskins’ Name After 87 Years
Marty Conway, a Georgetown University adjunct professor of sports marketing and business, said that while the NFL and team could pay tens of millions of dollars to buy back old merchandise, the long-term benefits are more lucrative with a new stadium naming rights deal and other corporate sponsorships. “It’s a huge opportunity, certainly long overdue in terms of the time frame,” Conway said. “But I think there’s sort of an immediate opportunity, which we’re seeing play out every day, which is to reposition the franchise and in a step-by-step way away from the roots of its past and consistent with the change in time and social climate.”
Category: In the News item
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Corporate Money, Black Lives Matter Protests and Elites’ Opinion Drove Redskins Name Change
Outside experts agreed. “Sports is a business. When you have so many of your corporate partners and sponsors advocating for a change, you need to listen,” said Jimmy Lynn, who teaches sports marketing at Georgetown University.
Category: In the News item