Learn more: Marketing

122 Articles

In the News

Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat

Most of the stuff offered in the ads “is not good for you,” says Ronnie Goodstein, an associate professor of marketing at Georgetown University’s McDonough School of…

February 10, 2025

Research and Insights

Extra Credit: The New Rules of Super Bowl Advertising

Georgetown McDonough marketing professors Jimmy Lynn and Ronnie Goodstein break down the new playbook that's reshaping how brands approach the biggest advertising event of the…

February 7, 2025

In the News

Want to Make Smarter Investment Moves in 2025? This Habit Can Make it Happen

Being financially mindful starts with having both financial awareness and acceptance, says Simon Blanchard, professor at Georgetown University’s McDonough School of Business.…

January 9, 2025

In the News

What marketing trends will shape GCC businesses in 2025?

To succeed in 2025, businesses must leverage deep personalisation beyond data-driven recommendations to hyper-localised content, writes Prashant Malaviya, professor of marketing…

January 7, 2025

Research and Insights

Office Hours: The Power of Influencer Marketing During the Holiday Season

As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with…

December 16, 2024

Research and Insights

The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday

Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying…

December 2, 2024

Research and Insights

Research Shows This Smart Money Habit Can Revolutionize Your Personal Finances

Can overthinking your finances jeopardize your financial future? Simon Blanchard, Provost's Distinguished Associate Professor and Dean’s Professor, explains his latest research…

November 27, 2024

In the News

Amazon’s Prime Big Deals Might Surprise You this October

Many are "things that we desire, but we would not necessarily think about as holiday gifts," said Luc Wathieu, a professor of marketing at Georgetown University's McDonough…

October 21, 2024

Research and Insights

Office Hours: Anita Rao on Debunking Misinformation About Consumer Products

With social media at the touch of our fingertips, information sharing has never been easier. While some information is used to inform, persuade, and engage audiences with fact…

December 14, 2023

Research and Insights

Meet the New McDonough Faculty: Alice Moon

We are pleased to welcome new faculty members to the Georgetown McDonough community this fall.  In our Meet the New McDonough Faculty Series, learn more about the interests,…

September 11, 2023