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132 Articles

In the News

From Tacos to Penguins, Trump Finds Punchy Slogans Can Also Be Weapons

Charlie Skuba, faculty emeritus at Georgetown’s McDonough School of Business, compared Trump’s red MAGA hat with iconic imagery such as former President George W. Bush seen…

June 4, 2025

Research and Insights

Americans Love Iced Coffee. A Marketing Professor Explains Why.

One of the most significant drivers of this trend is age, said Wendy Zajack, adjunct faculty at Georgetown University’s McDonough School of Business and the faculty director of…

June 4, 2025

In the News

Will AI Empower the PR Industry or Create Endless Seas of Spam?

Communications relies more heavily on the nuances of one-on-one engagement between real humans, according to Wendy Zajack, adjunct faculty at Georgetown University’s McDonough…

May 22, 2025

In the News

Millennials are Giving Gen Z Advice for Their First Potential Recession

When people sense their budgets contracting, they have to decide what they’re going to spend on, Simon Blanchard, a professor at Georgetown University’s McDonough School of…

April 28, 2025

Research and Insights

What’s in a Game? Research Explores the Effects of Short-term Gamification and Ethical Considerations Toward Success

Gamification has been an engagement tool used by companies for years. Simon Blanchard, Provost’s Distinguished Associate Professor and Dean’s Professor of Marketing, had…

April 22, 2025

In the News

Academic Minute: Anita Rao, Georgetown University – The Impact of Voluntary Labeling

Labels on products showing ‘healthier’ information, may not be telling the whole story. Anita Rao, Beyer Family associate professor at the McDonough School of Business at…

April 21, 2025

In the News

Your Cup of Coffee May Get a “Tariff Surcharge”

Big players like Starbucks and McDonald's are more able to eat the costs of the tariffs, which will squeeze smaller and independent coffee shops, says Charles Skuba, an…

April 10, 2025

In the News

What’s ‘The White Lotus’ effect on Brands like Four Seasons Hotels, Lululemon and even Duke? Season 3 Winners and Losers.

Karthik Easwar, professor of marketing at Georgetown University, agrees — likening this show’s water-cooler appeal to fellow HBO hit “Game of Thrones” at its peak. …

April 9, 2025

Research and Insights

Office Hours: Anita Rao on How Voluntary Food Labels Impact Consumer Behavior

Consumers often rely on food labels to make informed decisions about the products they purchase. While some labeling standards are regulated by policymakers, many claims remain…

March 20, 2025

In the News

Canadian Backlash Erupts Over Trump’s Tariffs. Trade War Hits Wine, Spirits. What’s Next?

Iconic American brands will be most affected, said Charlie Skuba, faculty emeritus at Georgetown University's McDonough School of.…

March 11, 2025