Learn more: Marketing
132 Articles
- In the News
From Tacos to Penguins, Trump Finds Punchy Slogans Can Also Be Weapons
Charlie Skuba, faculty emeritus at Georgetown’s McDonough School of Business, compared Trump’s red MAGA hat with iconic imagery such as former President George W. Bush seen…
June 4, 2025
- Research and Insights
Americans Love Iced Coffee. A Marketing Professor Explains Why.
One of the most significant drivers of this trend is age, said Wendy Zajack, adjunct faculty at Georgetown University’s McDonough School of Business and the faculty director of…
June 4, 2025
- In the News
Will AI Empower the PR Industry or Create Endless Seas of Spam?
Communications relies more heavily on the nuances of one-on-one engagement between real humans, according to Wendy Zajack, adjunct faculty at Georgetown University’s McDonough…
May 22, 2025
- In the News
Millennials are Giving Gen Z Advice for Their First Potential Recession
When people sense their budgets contracting, they have to decide what they’re going to spend on, Simon Blanchard, a professor at Georgetown University’s McDonough School of…
April 28, 2025
- Research and Insights
What’s in a Game? Research Explores the Effects of Short-term Gamification and Ethical Considerations Toward Success
Gamification has been an engagement tool used by companies for years. Simon Blanchard, Provost’s Distinguished Associate Professor and Dean’s Professor of Marketing, had…
April 22, 2025
- In the News
Academic Minute: Anita Rao, Georgetown University – The Impact of Voluntary Labeling
Labels on products showing ‘healthier’ information, may not be telling the whole story. Anita Rao, Beyer Family associate professor at the McDonough School of Business at…
April 21, 2025
- In the News
Your Cup of Coffee May Get a “Tariff Surcharge”
Big players like Starbucks and McDonald's are more able to eat the costs of the tariffs, which will squeeze smaller and independent coffee shops, says Charles Skuba, an…
April 10, 2025
- In the News
What’s ‘The White Lotus’ effect on Brands like Four Seasons Hotels, Lululemon and even Duke? Season 3 Winners and Losers.
Karthik Easwar, professor of marketing at Georgetown University, agrees — likening this show’s water-cooler appeal to fellow HBO hit “Game of Thrones” at its peak. …
April 9, 2025
- Research and Insights
Office Hours: Anita Rao on How Voluntary Food Labels Impact Consumer Behavior
Consumers often rely on food labels to make informed decisions about the products they purchase. While some labeling standards are regulated by policymakers, many claims remain…
March 20, 2025
- In the News
Canadian Backlash Erupts Over Trump’s Tariffs. Trade War Hits Wine, Spirits. What’s Next?
Iconic American brands will be most affected, said Charlie Skuba, faculty emeritus at Georgetown University's McDonough School of.…
March 11, 2025