Archive: Marketing
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Despite Super Bowl LIV’s Marketing Deja Vu, Several Ads Break Out
“Tide was noticeably clever with four spots bringing back it’s ‘later fashion’ in unexpected but appropriate spots throughout each of the four quarters,” Simon Blanchard, professor of marketing at Georgetown’s McDonough School of Business, said in emailed comments. “It’s a lot of repeated exposure and really added to the impact for people who had seen the first commercial.”
Category: In the News item
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Super Bowl 2020 Ads, Halftime Show Emphasized Women & Equality
Yahoo Finance’s Brian Sozzi and Alexis Christoforous break down the best commercials from Super Bowl LIV with Prashant Malaviya, Professor of Marketing and Senior Associate Dean for MBA programs.
Category: In the News item
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Auto Brands’ Super Bowl Spots Dominated By Drive-By Celebs
“Almost every single car commercial looks like every other car commercial,” said Christie Nordhielm, a marketing professor at Georgetown University. “You could literally take the brand name out of one and put it on another.… It’s the same thing over and over again.”
Category: In the News item
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Super Bowl To Feature Trump, Bloomberg And Corporate America Battling For Attention
The marketing world is seeing a breaking down of boundaries between ads and politics, said Christie Nordhielm, a professor of marketing at Georgetown University. “No network wants to have political ads on when people are trying to be entertained, but no network will turn down $5.6 million either,” she said, adding the campaign commercials will be a “downer” on the viewer experience.
Category: In the News item
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How To Boost Sales Of Fair Trade And Sustainable Goods
An article by Neeru Paharia, associate professor of marketing: “Want to sell fair trade and sustainable products? Use made-to-order production and see how consumers respond favorably when given choice and voice in the development of goods they want.”
Category: In the News item
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In Defense Of Basic Economy: Yes, It’s A Good Deal
Rebecca Hamilton, a marketing professor at Georgetown University, said people don’t perceive Basic Economy as cheaper when they’ve already paid their airfare but then have to whip out their credit card again and again to buy headphones or check bags.
Category: In the News item
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Episode 59: Location? Location… Location! Where Is Your B-school And Does It Matter?
In this MBA podcast episode, we welcome special guest Shelly Heinrich, the associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough School of Business. Heinrich leads the MBA Admissions team in both its marketing and operational strategy to build awareness, recruit, yield, and retain the Full-time and Flex MBA programs. She also develops the integrated marketing strategy for the team and manages the internal marketing team and external marketing firm in the execution of its initiatives.
Category: In the News item
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Should There Even Be A Market Data “Debate?”
Jim Angel, professor at the McDonough School of Business at Georgetown University the market data issue is extremely thorny and will likely be debated for some time. “We have been arguing over market data for over a century, and we will continue to argue over it for the next century,” Angel said. “Data is the new oil. Good data are essential for fair and orderly markets. The problem is how we define property rights in data. Right now, we have nationalized the top of book and last sale into Stalinist collectives known as NMS plans. We clearly need to improve the governance there.”
Category: In the News item
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New Faculty Bring Expertise in Fintech, Decision-Making, Diversity and Inclusion, and More
Georgetown’s McDonough School of Business welcomed 11 new faculty for the 2019-2020 academic year. Tenured and tenure-track faculty Jennifer Logg, assistant professor of management, examines wh
Category: News Story
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Equinox Could Experience Lasting Damage From The Anti-Trump Boycott, Despite Other Companies Escaping Unscathed
“People have traditionally exercised their political will as citizens when they go vote,” Neeru Paharia, an associate marketing professor at Georgetown University, told MarketWatch. “Now there’s a trend where people are exercising their citizenship and their political efficacy in the marketplace, and they’re using their dollars as a way to vote, as a way to make a political statement.”
Category: In the News item