Archive: Marketing
-
In Defense Of Basic Economy: Yes, It’s A Good Deal
Rebecca Hamilton, a marketing professor at Georgetown University, said people don’t perceive Basic Economy as cheaper when they’ve already paid their airfare but then have to whip out their credit card again and again to buy headphones or check bags.
Category: In the News item
-
Episode 59: Location? Location… Location! Where Is Your B-school And Does It Matter?
In this MBA podcast episode, we welcome special guest Shelly Heinrich, the associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough School of Business. Heinrich leads the MBA Admissions team in both its marketing and operational strategy to build awareness, recruit, yield, and retain the Full-time and Flex MBA programs. She also develops the integrated marketing strategy for the team and manages the internal marketing team and external marketing firm in the execution of its initiatives.
Category: In the News item
-
Should There Even Be A Market Data “Debate?”
Jim Angel, professor at the McDonough School of Business at Georgetown University the market data issue is extremely thorny and will likely be debated for some time. “We have been arguing over market data for over a century, and we will continue to argue over it for the next century,” Angel said. “Data is the new oil. Good data are essential for fair and orderly markets. The problem is how we define property rights in data. Right now, we have nationalized the top of book and last sale into Stalinist collectives known as NMS plans. We clearly need to improve the governance there.”
Category: In the News item
-
New Faculty Bring Expertise in Fintech, Decision-Making, Diversity and Inclusion, and More
Georgetown’s McDonough School of Business welcomed 11 new faculty for the 2019-2020 academic year. Tenured and tenure-track faculty Jennifer Logg, assistant professor of management, examines wh
Category: News Story
-
Equinox Could Experience Lasting Damage From The Anti-Trump Boycott, Despite Other Companies Escaping Unscathed
“People have traditionally exercised their political will as citizens when they go vote,” Neeru Paharia, an associate marketing professor at Georgetown University, told MarketWatch. “Now there’s a trend where people are exercising their citizenship and their political efficacy in the marketplace, and they’re using their dollars as a way to vote, as a way to make a political statement.”
Category: In the News item
-
#Trending: Planning Travel
Are you too optimistic when planning your spring or summer travel? Georgetown McDonough professors discuss why paying amenity fees up front, or choosing not to redeem airline miles, may pay off in the long term.
Category: News Story
-
#Trending: Super Bowl and Oscars Ads
How have Super Bowl and Oscars advertisements affected post-Sunday night engagement on social media and in sales? Georgetown McDonough professors examine how brands are combining traditional and social advertising to reach the modern customer.
Category: News Story
-
New Undergraduate, MBA Classes Focus on Data
The electives explore ways to incorporate and analyze data in business decisions, an increasingly crucial skill set in today’s job market.
Category: News Story
-
Thompson Receives Distinguished Alumni Award
Debora Thompson, Beyer Family Associate Professor of Marketing, was awarded the 2018 Allan Nash Distinguished Doctoral Alumni Award from the University of Maryland for outstanding research and teaching, as well as service contributions to the field.
Category: News Story
-
#Trending: Intersection of Marketing and Politics
Should brands take a stand on political positions? Georgetown McDonough faculty weigh in on the importance of politics in the relationship between consumers and brands.
Category: News Story