Learn more: Marketing
114 Articles
- News Story
Office Hours: Anita Rao on Debunking Misinformation About Consumer Products
With social media at the touch of our fingertips, information sharing has never been easier. While some information is used to inform, persuade, and engage audiences with fact…
December 14, 2023
- News Story
Meet the New McDonough Faculty: Alice Moon
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
September 11, 2023
- News Story
New Faculty Research Examines The Benefits of Going Solo
It is daunting to participate in activities and experiences alone. In fact, nearly 70% of adults in the United States choose to engage in experiences with others, whether it be a…
February 14, 2023
- News Story
Marketing Professors React to 2023 Super Bowl Ads
With some of this year’s Super Bowl ad teasers already released, we sat down with Jimmy Lynn, an adjunct professor in the McDonough School of Business, and Ronnie, …
February 10, 2023
- News Story
The Edge: Measuring the Happiness of Consumer Purchases
Can material objects make us happy? Or will we make ourselves happier by spending money on experiences? To find the answer, says Rebecca Hamilton, Psaros Chair and professor of…
December 12, 2022
- News Story
Meet the New McDonough Faculty: Anita Rao
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
August 22, 2022
- News Story
Meet the New McDonough Faculty: Ziwei Cong
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
August 11, 2022
- News Story
Office Hours: Prashant Malaviya Reviews Super Bowl Advertisements and Discusses Emerging Trends
Earlier this month, more than 100 million viewers tuned in to watch Super Bowl LVI. The annual sporting event continues to command the largest viewership among national broadcast…
February 28, 2022
- In the News item
Letter: Purpose before profit can give brands an edge
"A big reason that “purpose” may be important for individual brands, as well as the corporate house, is the motivation of some consumers to align themselves with brands that…
January 17, 2022
- In the News item
Sticker shock over holidays could shake up how retailers, consumers think about sales
Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said retailers don’t need to dangle discounts in the same way this holiday. In…
November 26, 2021