Marketing
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Marketing Professor Partners with Ad Council for IMC Practicum
Ronald Goodstein, associate professor of marketing at Georgetown McDonough, partnered with the Ad Council to sponsor a practicum in his Integrated Marketing Communications (IMC) class. The practicum
Category: News Story
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Undergraduate Program Virtually Celebrates Graduates in Awards Ceremony
Georgetown’s McDonough School of Business recognized students graduating from the Undergraduate Program on Saturday, May 22, during the school’s annual Tropaia. Watch the virtual ceremony. View the v
Category: News Story
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Office Hours: Neeru Paharia on the Unique and Sustainable Traits of Luxury Brands
Today’s products are designed to be convenient, and this has negative implications for each of us individually, as well as for the world as a whole. As many luxury and high-end brands start to fo
Category: News Story
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Young Investors See a ‘Buying Opportunity’ If Biden Raises Capital-Gains Taxes on America’s Millionaires
“There are some who may view it as, ‘Oh, here’s my opportunity to get on board,’” said James Angel, professor.
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Peloton’s Clash with Agency Over Treadmill Safety Threatens to Tarnish Brand
“There is a rule of thumb dating way back to the Tylenol case, where people were poisoned,” said Luc Wathieu, a professor of marketing.
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How Boeing is Responding to its Latest Crisis
Robert Britton is an adjunct professor of marketing at Georgetown University’s McDonough School of Business where he teaches courses on crisis management.
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These 6 Best Practices Could Help Jeep and Other Brands Avoid a Crisis
Luc Wathieu, professor of marketing and expert in consumer behavior, branding, and marketing spoke to Forbes.
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Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name
Neeru Paharia, an associate professor of marketing, said she understood why Jeep’s leaders were reluctant to drop the name.
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After the GameStop Fiasco, Momentum Builds for an $800 Billion Tax
James Angel, a professor who specializes in market structure and regulation, authored a Chamber of Commerce-funded paper in 2019.
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No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting attention.
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