Marketing
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Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name
Neeru Paharia, an associate professor of marketing, said she understood why Jeep’s leaders were reluctant to drop the name.
Category: In the News item
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After the GameStop Fiasco, Momentum Builds for an $800 Billion Tax
James Angel, a professor who specializes in market structure and regulation, authored a Chamber of Commerce-funded paper in 2019.
Category: In the News item
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No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting attention.
Category: In the News item
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Marketers Play it Safe as Pandemic’s Effects Linger
Major retailers are catching up on that front — mostly out of necessity, said Ronald Goodstein, associate professor of marketing at Georgetown University. “The expectation that all the customers are going to return to the stores is not reasonable. I think that they are training customers that you can shop and do everything you needed to do [online],” he said. He added that “the big danger for all these stores going online is, what are you doing to continue to build your brand?”
Category: In the News item
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Office Hours: Prashant Malaviya on Super Bowl LV Advertising
Television’s most watched event is going to look a lot different this year. The Super Bowl has always served as an anchor for large parties, fanfare, and catchy (and pricey) halftime commercials.
Categories: COVID-19, News Story
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Wall Street’s Cops Weren’t Ready for GameStop. They’re Paying Attention Now
James Angel, a professor at Georgetown University who specializes in market structure, said that while short sellers are often vilified — some rightfully so — they serve an important function in markets. “You want the stock price to reflect reality, and that means the bad news as well as the good,” he said.
Category: In the News item
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Parents Feeling Guilty About Covid Ignites Boom in Toy Sales
“For many parents, there has been this tension where they wish they could spend more time with their kids,” said Rebecca Hamilton, marketing professor at Georgetown University. “They can’t give them time but they can give them other things to occupy them. Some of it is feeling guilty.”
Category: In the News item
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2020 Best Undergraduate Professors: Ronald Goodstein, Georgetown University (McDonough)
Many business school professors can teach research and theory. But what can take a professor to the next level is vast experience and knowledge in industry, where most undergraduate business students will end up immediately after graduation. Ronald Goodstein, an associate professor of marketing at Georgetown’s McDonough School of Business, has vast knowledge in both research and industry, which is why he was an easy choice for this list.
Category: In the News item
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Georgetown Professor Paul McCulley on Markets and Need for More Stimulus
Paul McCulley, adjunct professor at Georgetown’s McDonough School of Business and former PIMCO chief economist, joins “Squawk Box” to discuss the factors he saw in the markets back in March that led to him to successfully calling the bottom as well as the need for more government stimulus during the pandemic.
Category: In the News item
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Boeing Faces New Challenges Now That FAA Ban Of 737 MAX Is Lifted
Robert Britton is an adjunct professor of marketing at Georgetown University’s McDonough School of Business where he teaches courses on crisis management. He is a former managing director of advertising and marketing planning for American Airlines, a job he started two weeks after 9/11.
Category: In the News item