Learn more: Marketing
122 Articles
- In the News
Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat
Most of the stuff offered in the ads “is not good for you,” says Ronnie Goodstein, an associate professor of marketing at Georgetown University’s McDonough School of…
February 10, 2025
- Research and Insights
Extra Credit: The New Rules of Super Bowl Advertising
Georgetown McDonough marketing professors Jimmy Lynn and Ronnie Goodstein break down the new playbook that's reshaping how brands approach the biggest advertising event of the…
February 7, 2025
- In the News
Want to Make Smarter Investment Moves in 2025? This Habit Can Make it Happen
Being financially mindful starts with having both financial awareness and acceptance, says Simon Blanchard, professor at Georgetown University’s McDonough School of Business.…
January 9, 2025
- In the News
What marketing trends will shape GCC businesses in 2025?
To succeed in 2025, businesses must leverage deep personalisation beyond data-driven recommendations to hyper-localised content, writes Prashant Malaviya, professor of marketing…
January 7, 2025
- Research and Insights
Office Hours: The Power of Influencer Marketing During the Holiday Season
As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with…
December 16, 2024
- Research and Insights
The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday
Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying…
December 2, 2024
- Research and Insights
Research Shows This Smart Money Habit Can Revolutionize Your Personal Finances
Can overthinking your finances jeopardize your financial future? Simon Blanchard, Provost's Distinguished Associate Professor and Dean’s Professor, explains his latest research…
November 27, 2024
- In the News
Amazon’s Prime Big Deals Might Surprise You this October
Many are "things that we desire, but we would not necessarily think about as holiday gifts," said Luc Wathieu, a professor of marketing at Georgetown University's McDonough…
October 21, 2024
- Research and Insights
Office Hours: Anita Rao on Debunking Misinformation About Consumer Products
With social media at the touch of our fingertips, information sharing has never been easier. While some information is used to inform, persuade, and engage audiences with fact…
December 14, 2023
- Research and Insights
Meet the New McDonough Faculty: Alice Moon
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
September 11, 2023