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122 Articles

News Story

The Impact of Social TV on How We Consume Advertisements

Over the years, the way we watch television has changed drastically. Today, an estimated 80 percent of U.S. television viewers use another device while watching television. This…

October 20, 2017

News Story

Twelve New Faculty Join Georgetown McDonough

This year Georgetown University’s McDonough School of Business welcomed four new tenured and tenure-track faculty members, as well as eight visiting faculty members,…

September 20, 2017

In the News

Enough Was Finally Enough for CEOs on Trump’s Advisory Councils

An op-ed by Marlene Towns, adjunct professor of marketing: “Brand managers are the protectors of their respective brands. Companies go to great lengths to protect their…

August 17, 2017

In the News

Meet the New Global Trade Leader: The European Union

TTIP represented nearly half of the world’s GDP and, as Former Deputy Assistant Secretary of Commerce Michael Czinkota states, it was “the West’s last best opportunity to…

August 12, 2017

In the News

Has the German emissions scandal affected US consumers?

In Germany, many consumers have been shocked by allegations of widespread emissions cheating. But in the United States, there is little awareness of events unfolding within…

August 2, 2017

In the News

U.S. Exports Improve But More Can Be Done — Starting With China Meeting

An op-ed by Charlie Skuba, professor of the practice: “U.S. international business has had a rough run over the last half decade. Especially in the last two years, a…

July 14, 2017

News Story

Luxury Retail Leaders Discuss Brand Identity and Client Relationships

On April 25, the Georgetown Retail & Luxury Association (GRLA) and the McDonough School of Business Stanton Distinguished Leaders Series hosted the third annual Global Luxury…

July 10, 2017

News Story

Research Evolved

At age 60, Georgetown McDonough has a thriving business research enterprise. Faculty who helped shape that culture recall what it took to get here. By Melanie D.G. Kaplan…

July 10, 2017

In the News

Amazon Competitors Push Out Prime‑like Deals of Their Own

Fewer retailers appear to be offering competing sales, says Marlene Towns, professor of marketing at Georgetown University’s McDonough School of Business. “It seemed like a…

July 10, 2017

In the News

Thanks to Trump, America Shows True Leadership on the World Stage

An op-ed from Michael Czinkota, associate professor of marketing: “President Trump attended the G20 meeting in Hamburg, Germany. From a distance, the meeting aspects which are…

July 9, 2017