Learn more: Marketing
122 Articles
- News Story
The Impact of Social TV on How We Consume Advertisements
Over the years, the way we watch television has changed drastically. Today, an estimated 80 percent of U.S. television viewers use another device while watching television. This…
October 20, 2017
- News Story
Twelve New Faculty Join Georgetown McDonough
This year Georgetown University’s McDonough School of Business welcomed four new tenured and tenure-track faculty members, as well as eight visiting faculty members,…
September 20, 2017
- In the News
Enough Was Finally Enough for CEOs on Trump’s Advisory Councils
An op-ed by Marlene Towns, adjunct professor of marketing: “Brand managers are the protectors of their respective brands. Companies go to great lengths to protect their…
August 17, 2017
- In the News
Meet the New Global Trade Leader: The European Union
TTIP represented nearly half of the world’s GDP and, as Former Deputy Assistant Secretary of Commerce Michael Czinkota states, it was “the West’s last best opportunity to…
August 12, 2017
- In the News
Has the German emissions scandal affected US consumers?
In Germany, many consumers have been shocked by allegations of widespread emissions cheating. But in the United States, there is little awareness of events unfolding within…
August 2, 2017
- In the News
U.S. Exports Improve But More Can Be Done — Starting With China Meeting
An op-ed by Charlie Skuba, professor of the practice: “U.S. international business has had a rough run over the last half decade. Especially in the last two years, a…
July 14, 2017
- News Story
Luxury Retail Leaders Discuss Brand Identity and Client Relationships
On April 25, the Georgetown Retail & Luxury Association (GRLA) and the McDonough School of Business Stanton Distinguished Leaders Series hosted the third annual Global Luxury…
July 10, 2017
- News Story
Research Evolved
At age 60, Georgetown McDonough has a thriving business research enterprise. Faculty who helped shape that culture recall what it took to get here. By Melanie D.G. Kaplan…
July 10, 2017
- In the News
Amazon Competitors Push Out Prime‑like Deals of Their Own
Fewer retailers appear to be offering competing sales, says Marlene Towns, professor of marketing at Georgetown University’s McDonough School of Business. “It seemed like a…
July 10, 2017
- In the News
Thanks to Trump, America Shows True Leadership on the World Stage
An op-ed from Michael Czinkota, associate professor of marketing: “President Trump attended the G20 meeting in Hamburg, Germany. From a distance, the meeting aspects which are…
July 9, 2017