McDonough School of Business

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114 Articles

In the News item

Ask The Experts: Exploring The Best Travel Credit Cards

Comments from Simon Blanchard, associate professor of marketing and Keith Barket Faculty Fellow: “Is in cash back more valuable than in a hotel's/airline's points / miles?…

December 21, 2017

News Story

Busy Beings

Are humblebrags about a hectic work life the new social status?…

November 2, 2017

News Story

The Impact of Social TV on How We Consume Advertisements

Over the years, the way we watch television has changed drastically. Today, an estimated 80 percent of U.S. television viewers use another device while watching television. This…

October 20, 2017

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Twelve New Faculty Join Georgetown McDonough

This year Georgetown University’s McDonough School of Business welcomed four new tenured and tenure-track faculty members, as well as eight visiting faculty members,…

September 20, 2017

In the News item

Enough Was Finally Enough for CEOs on Trump’s Advisory Councils

An op-ed by Marlene Towns, adjunct professor of marketing: “Brand managers are the protectors of their respective brands. Companies go to great lengths to protect their…

August 17, 2017

In the News item

Meet the New Global Trade Leader: The European Union

TTIP represented nearly half of the world’s GDP and, as Former Deputy Assistant Secretary of Commerce Michael Czinkota states, it was “the West’s last best opportunity to…

August 12, 2017

In the News item

Has the German emissions scandal affected US consumers?

In Germany, many consumers have been shocked by allegations of widespread emissions cheating. But in the United States, there is little awareness of events unfolding within…

August 2, 2017

In the News item

U.S. Exports Improve But More Can Be Done — Starting With China Meeting

An op-ed by Charlie Skuba, professor of the practice: “U.S. international business has had a rough run over the last half decade. Especially in the last two years, a…

July 14, 2017

News Story

Luxury Retail Leaders Discuss Brand Identity and Client Relationships

On April 25, the Georgetown Retail & Luxury Association (GRLA) and the McDonough School of Business Stanton Distinguished Leaders Series hosted the third annual Global Luxury…

July 10, 2017

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Research Evolved

At age 60, Georgetown McDonough has a thriving business research enterprise. Faculty who helped shape that culture recall what it took to get here. By Melanie D.G. Kaplan…

July 10, 2017