Marketing
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U.S. Exports Improve But More Can Be Done — Starting With China Meeting
An op-ed by Charlie Skuba, professor of the practice: “U.S. international business has had a rough run over the last half decade. Especially in the last two years, a combination of tepid global economic proliferation, a slowdown in trade and increased protectionist actions by foreign governments have frustrated growth. Recently, however, there have been some encouraging signs.”
Category: In the News item
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Luxury Retail Leaders Discuss Brand Identity and Client Relationships
On April 25, the Georgetown Retail & Luxury Association (GRLA) and the McDonough School of Business Stanton Distinguished Leaders Series hosted the third annual Global Luxury Summit on the challenges,
Category: News Story
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Research Evolved
At age 60, Georgetown McDonough has a thriving business research enterprise. Faculty who helped shape that culture recall what it took to get here. By Melanie D.G. Kaplan Illustration by Dung H
Category: News Story
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Amazon Competitors Push Out Prime‑like Deals of Their Own
Fewer retailers appear to be offering competing sales, says Marlene Towns, professor of marketing at Georgetown University’s McDonough School of Business. “It seemed like a bigger deal last year,” she says. “I’m feeling a little less hype and I’m thinking other retailers are as well because they don’t seem pressed to compete with the day. It is just a random Tuesday in the middle of summer and [retailers] have not pinned it on anything to give it meaning.”
Category: In the News item
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Thanks to Trump, America Shows True Leadership on the World Stage
An op-ed from Michael Czinkota, associate professor of marketing: “President Trump attended the G20 meeting in Hamburg, Germany. From a distance, the meeting aspects which are reported are mainly uncontrolled demonstrators, burning Porsche cars and police at the end of their rope. Little, if any, benefit is attributed to the meeting.”
Category: In the News item
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Czinkota’s Research Cited Over 10K Times
The research of Michael Czinkota, associate professor of international business and trade at Georgetown University’s McDonough School of Business, has been cited over 10,000 times by other academics,
Category: News Story
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Fed Hikes Interest Rates: How to Expedite Paying off Credit Card Debt
This month’s Federal Reserve interest rate hike will cost consumers $1.6 billion in credit card interest, according to WalletHub, which also recently reported credit card debt is expected to top $1 tr
Category: News Story