McDonough School of Business
McDonough School of Business
News Story

#Trending: Super Bowl and Oscars Ads

How have Super Bowl and Oscars advertisements affected post-Sunday night engagement on social media and in sales? Georgetown McDonough professors examine how brands are combining traditional and social advertising to reach the modern customer.


  • Prashant Malaviya, senior associate dean of the MBA program and associate professor of marketing
  • Karthik Easwar, assistant teaching professor of marketing

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