Learn more: Marketing
114 Articles
- In the News item
Trump’s Tough Trade Stance Forces World To Examine Old Rules
An op-ed by Michael Czinkota, associate professor: “President Trump has announced tariffs against steel and aluminum imports into the U.S to help domestic industries long…
March 13, 2018
- News Story
#Trending: China's Virtual Private Network (VPN) Ban
In an effort to tighten control on internet content, China is cracking down on virtual private networks (VPNs). VPNs are third-party services that route internet traffic through…
March 2, 2018
- In the News item
Does Terrorism Cause Poverty? Or The Reverse?
An op-ed by Michael Czinkota, associate professor: In light of the limited empirical research of terrorism effects on the international activities by firms, we undertook a two…
February 28, 2018
- In the News item
A World Without International Marketing?
An op-ed by Michael Czinkota, associate professor: “Sometimes we only know what we lost when it has left us. I put this thought to the test it in my class of Georgetown…
February 22, 2018
- In the News item
Olympics vs. Super Bowl. The Marketing Differences
An op-ed from Charlie Skuba, senior associate dean, and Michael Czinkota, associate professor: “The Super Bowl reached viewers around the world, but Olympic advertisers will be…
February 9, 2018
- News Story
#Trending: 2018 Olympics
Faculty from Georgetown’s McDonough School of Business weigh in on the 2018 Winter Olympics: Arthur Dong, teaching professor of strategy, on the participation of North…
February 8, 2018
- In the News item
Marketing Across Borders Under Conditions of Terrorism
An op-ed by Michael Czinkota, associate professor: “Terrorism refers to the risk or actual encounter of violent acts designed to cause fear and intimidation. Despite posing an…
January 26, 2018
- In the News item
Latest Canvs Study Proves Audience Emotions Predict Live TV Viewership
Georgetown University’s McDonough School of Business and emotion measurement leader Canvs has announced a joint study on how the television show audience Emotional Reactions …
January 25, 2018
- In the News item
Why Business Schools Are Offering More Scholarship Money
“Schools want to attract the most competitive candidates,” says Shelly Heinrich, interim associate dean of MBA Admissions and director of marketing at Georgetown University…
January 18, 2018
- In the News item
For Marketing, Christmas Is A Growing A Global Phenomenon
An op-ed by Michael Czinkota, associate professor: “Historically, religious tradition in the United States, based on Christianity and Judaism, has emphasized hard work, thrift…
December 25, 2017