Marketing
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Peloton’s Clash with Agency Over Treadmill Safety Threatens to Tarnish Brand
“There is a rule of thumb dating way back to the Tylenol case, where people were poisoned,” said Luc Wathieu, a professor of marketing.
Category: In the News item
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How Boeing is Responding to its Latest Crisis
Robert Britton is an adjunct professor of marketing at Georgetown University’s McDonough School of Business where he teaches courses on crisis management.
Category: In the News item
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These 6 Best Practices Could Help Jeep and Other Brands Avoid a Crisis
Luc Wathieu, professor of marketing and expert in consumer behavior, branding, and marketing spoke to Forbes.
Category: In the News item
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Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name
Neeru Paharia, an associate professor of marketing, said she understood why Jeep’s leaders were reluctant to drop the name.
Category: In the News item
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After the GameStop Fiasco, Momentum Builds for an $800 Billion Tax
James Angel, a professor who specializes in market structure and regulation, authored a Chamber of Commerce-funded paper in 2019.
Category: In the News item
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No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting attention.
Category: In the News item
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Marketers Play it Safe as Pandemic’s Effects Linger
Major retailers are catching up on that front — mostly out of necessity, said Ronald Goodstein, associate professor of marketing at Georgetown University. “The expectation that all the customers are going to return to the stores is not reasonable. I think that they are training customers that you can shop and do everything you needed to do [online],” he said. He added that “the big danger for all these stores going online is, what are you doing to continue to build your brand?”
Category: In the News item
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Office Hours: Prashant Malaviya on Super Bowl LV Advertising
Television’s most watched event is going to look a lot different this year. The Super Bowl has always served as an anchor for large parties, fanfare, and catchy (and pricey) halftime commercials.
Categories: COVID-19, News Story
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Wall Street’s Cops Weren’t Ready for GameStop. They’re Paying Attention Now
James Angel, a professor at Georgetown University who specializes in market structure, said that while short sellers are often vilified — some rightfully so — they serve an important function in markets. “You want the stock price to reflect reality, and that means the bad news as well as the good,” he said.
Category: In the News item
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Parents Feeling Guilty About Covid Ignites Boom in Toy Sales
“For many parents, there has been this tension where they wish they could spend more time with their kids,” said Rebecca Hamilton, marketing professor at Georgetown University. “They can’t give them time but they can give them other things to occupy them. Some of it is feeling guilty.”
Category: In the News item