Learn more: Marketing
120 Articles
- Research and Insights
The Edge: Measuring the Happiness of Consumer Purchases
Can material objects make us happy? Or will we make ourselves happier by spending money on experiences? To find the answer, says Rebecca Hamilton, Psaros Chair and professor of…
December 12, 2022
- News Story
Meet the New McDonough Faculty: Anita Rao
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
August 22, 2022
- Research and Insights
Meet the New McDonough Faculty: Ziwei Cong
We are pleased to welcome new faculty members to the Georgetown McDonough community this fall. In our Meet the New McDonough Faculty Series, learn more about the interests,…
August 11, 2022
- Research and Insights
Office Hours: Prashant Malaviya Reviews Super Bowl Advertisements and Discusses Emerging Trends
Earlier this month, more than 100 million viewers tuned in to watch Super Bowl LVI. The annual sporting event continues to command the largest viewership among national broadcast…
February 28, 2022
- In the News
Letter: Purpose before profit can give brands an edge
"A big reason that “purpose” may be important for individual brands, as well as the corporate house, is the motivation of some consumers to align themselves with brands that…
January 17, 2022
- In the News
Sticker shock over holidays could shake up how retailers, consumers think about sales
Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said retailers don’t need to dangle discounts in the same way this holiday. In…
November 26, 2021
- In the News
Sitting Out the Season: A Record Number of Americans Say They Won’t Be Buying Holiday Gifts This Year
Karthik Easwar, an associate professor at Georgetown University's McDonough School of Business who specializes in consumer psychology, said he agrees that the pandemic's economic…
November 25, 2021
- In the News
8 Companies That Changed Their Names to Signal a Strategy Shift
Neeru Paharia, an associate professor at Georgetown University’s McDonough School of Business whose research focuses on brand signaling, said that the rebranding allowed…
October 29, 2021
- In the News
Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said Facebook’s new name might help it create some psychological distance from…
October 28, 2021
- Curriculum
Marketing Professor Partners with Ad Council for IMC Practicum
Ronald Goodstein, associate professor of marketing at Georgetown McDonough, partnered with the Ad Council to sponsor a practicum in his Integrated Marketing Communications (IMC)…
June 2, 2021