McDonough School of Business

Learn more: Marketing

114 Articles

In the News

Sitting Out the Season: A Record Number of Americans Say They Won’t Be Buying Holiday Gifts This Year

Karthik Easwar, an associate professor at Georgetown University's McDonough School of Business who specializes in consumer psychology, said he agrees that the pandemic's economic…

November 25, 2021

In the News

8 Companies That Changed Their Names to Signal a Strategy Shift

Neeru Paharia, an associate professor at Georgetown University’s McDonough School of Business whose research focuses on brand signaling, said that the rebranding allowed…

October 29, 2021

In the News

Facebook’s New Name Draws Critics, But at Least It’s Not Tronc

Luc Wathieu, a professor of marketing at Georgetown University’s McDonough School of Business, said Facebook’s new name might help it create some psychological distance from…

October 28, 2021

News Story

Marketing Professor Partners with Ad Council for IMC Practicum

Ronald Goodstein, associate professor of marketing at Georgetown McDonough, partnered with the Ad Council to sponsor a practicum in his Integrated Marketing Communications (IMC)…

June 2, 2021

News Story

Undergraduate Program Virtually Celebrates Graduates in Awards Ceremony

Georgetown’s McDonough School of Business recognized students graduating from the Undergraduate Program on Saturday, May 22, during the school’s annual Tropaia. Watch the…

May 24, 2021

News Story

Office Hours: Neeru Paharia on the Unique and Sustainable Traits of Luxury Brands

Today’s products are designed to be convenient, and this has negative implications for each of us individually, as well as for the world as a whole. As many luxury and high-end…

May 12, 2021

In the News

Young Investors See a ‘Buying Opportunity’ If Biden Raises Capital-Gains Taxes on America’s Millionaires

“There are some who may view it as, ‘Oh, here’s my opportunity to get on board,’” said James Angel,.…

April 27, 2021

In the News

Peloton’s Clash with Agency Over Treadmill Safety Threatens to Tarnish Brand

“There is a rule of thumb dating way back to the Tylenol case, where people were poisoned,” said Luc Wathieu, a professor of.…

April 20, 2021

In the News

How Boeing is Responding to its Latest Crisis

Robert Britton is an adjunct professor of marketing at Georgetown University's McDonough School of Business where he teaches courses on crisis.…

April 10, 2021

In the News

These 6 Best Practices Could Help Jeep and Other Brands Avoid a Crisis

Luc Wathieu, professor of marketing and expert in consumer behavior, branding, and marketing spoke to.…

March 1, 2021