Marketing
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2020 Best Undergraduate Professors: Ronald Goodstein, Georgetown University (McDonough)
Many business school professors can teach research and theory. But what can take a professor to the next level is vast experience and knowledge in industry, where most undergraduate business students will end up immediately after graduation. Ronald Goodstein, an associate professor of marketing at Georgetown’s McDonough School of Business, has vast knowledge in both research and industry, which is why he was an easy choice for this list.
Category: In the News item
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Georgetown Professor Paul McCulley on Markets and Need for More Stimulus
Paul McCulley, adjunct professor at Georgetown’s McDonough School of Business and former PIMCO chief economist, joins “Squawk Box” to discuss the factors he saw in the markets back in March that led to him to successfully calling the bottom as well as the need for more government stimulus during the pandemic.
Category: In the News item
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Boeing Faces New Challenges Now That FAA Ban Of 737 MAX Is Lifted
Robert Britton is an adjunct professor of marketing at Georgetown University’s McDonough School of Business where he teaches courses on crisis management. He is a former managing director of advertising and marketing planning for American Airlines, a job he started two weeks after 9/11.
Category: In the News item
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How to Navigate Awkward Political Conversations at Thanksgiving Dinner After a Tense Election
Stress from COVID-19, health care, the economy, racism and the presidential election is threatening American’s mental health, according to the annual “Stress in America” survey from the American Psychological Association. Stress or feeling overwhelmed is the primary reason people cite for being rude, which has the potential to ignite conflict during the holidays, according to Christine Porath, a professor at Georgetown University and the author of “Mastering Civility: A Manifesto for the Workplace.”
Category: In the News item
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Biden to Talk More Softly Toward China, but Keep Trump’s Big Tariff ‘Stick’
“I think it would be impractical for Biden to do any tariff reductions immediately. I don’t think he has the latitude to remove them right away,” said Charles Skuba, a professor at Georgetown and former senior official at the U.S. International Trade Administration . “He also has some chips to play. You could consider the tariffs as a gift to Biden.”
Category: In the News item
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How COVID-19 May Affect Spectator Sports in the Coming Years
Covid-19’s impact on spectator sports this year has been obvious. Marty Conway, a longtime sports executive who teaches sports management and marketing at Georgetown University explains what the impact will be as the pandemic continues, and whether the impact will last when the pandemic ends.
Category: In the News item
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Admissions Director Q&A: Shelly Heinrich of Georgetown University McDonough School of Business
The associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough School of Business, Shelly Heinrich, joins us for this edition of our Admissions Director Q&A.
Category: In the News item
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Xbox Series S vs PS5: Does the Cheapest Console Always Win?
This means the Xbox Series S will be a “no brainer” purchase for those in the market for a new games console, according to Luc Wathieu, professor of marketing from Georgetown University’s McDonough School of Business. “The Xbox Series S’s price is what I have called in my research a ‘no-brainer price’ – a price so low that it suppresses buyer’s incentives to think deeply about differences in features,” he tells WIRED. “This price will kill most people’s appetite to actively compare the Xbox Series S with other more expensive, feature-rich alternatives, particularly Sony’s upcoming PS5.”
Category: In the News item
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As International Students Look Beyond U.S., The D.C. Region Could See an Economic Hit
Prashant Malaviya, a senior associate dean of MBA programs and a professor of marketing, tells WAMU that international students bring an invaluable social and cultural understanding to U.S. campuses. He says their MBA program promises students a “global education.”
Category: In the News item
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Office Hours: Rebecca Hamilton Discusses Scarcity During Coronavirus
Widespread scarcity gripped millions of consumers across the world, with massive shortages of toilet paper and hand sanitizer during the early months of COVID-19. Rebecca Hamilton, professor of m
Categories: COVID-19, News Story