Learn more: Marketing
114 Articles
- In the News item
Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name
Neeru Paharia, an associate professor of marketing, said she understood why Jeep’s leaders were reluctant to drop the.…
February 25, 2021
- In the News item
After the GameStop Fiasco, Momentum Builds for an $800 Billion Tax
James Angel, a professor who specializes in market structure and regulation, authored a Chamber of Commerce-funded paper in.…
February 23, 2021
- In the News item
No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting.…
February 19, 2021
- In the News item
Marketers Play it Safe as Pandemic’s Effects Linger
Major retailers are catching up on that front — mostly out of necessity, said Ronald Goodstein, associate professor of marketing at Georgetown University. "The expectation that…
February 10, 2021
- News Story
Office Hours: Prashant Malaviya on Super Bowl LV Advertising
Television’s most watched event is going to look a lot different this year. The Super Bowl has always served as an anchor for large parties, fanfare, and catchy (and pricey)…
February 7, 2021
- In the News item
Wall Street’s Cops Weren’t Ready for GameStop. They’re Paying Attention Now
James Angel, a professor at Georgetown University who specializes in market structure, said that while short sellers are often vilified — some rightfully so — they serve an…
January 29, 2021
- In the News item
Parents Feeling Guilty About Covid Ignites Boom in Toy Sales
“For many parents, there has been this tension where they wish they could spend more time with their kids,” said Rebecca Hamilton, marketing professor at Georgetown.…
December 18, 2020
- In the News item
2020 Best Undergraduate Professors: Ronald Goodstein, Georgetown University (McDonough)
Many business school professors can teach research and theory. But what can take a professor to the next level is vast experience and knowledge in industry, where most…
December 1, 2020
- In the News item
Georgetown Professor Paul McCulley on Markets and Need for More Stimulus
Paul McCulley, adjunct professor at Georgetown’s McDonough School of Business and former PIMCO chief economist, joins “Squawk Box” to discuss the factors he saw in the…
November 25, 2020
- In the News item
Boeing Faces New Challenges Now That FAA Ban Of 737 MAX Is Lifted
Robert Britton is an adjunct professor of marketing at Georgetown University's McDonough School of Business where he teaches courses on crisis management. He is a former managing…
November 24, 2020