Learn more: Marketing
121 Articles
- Curriculum
Marketing Professor Partners with Ad Council for IMC Practicum
Ronald Goodstein, associate professor of marketing at Georgetown McDonough, partnered with the Ad Council to sponsor a practicum in his Integrated Marketing Communications (IMC)…
June 2, 2021
- Events
Undergraduate Program Virtually Celebrates Graduates in Awards Ceremony
Georgetown’s McDonough School of Business recognized students graduating from the Undergraduate Program on Saturday, May 22, during the school’s annual Tropaia. Watch the…
May 24, 2021
- Research and Insights
Office Hours: Neeru Paharia on the Unique and Sustainable Traits of Luxury Brands
Today’s products are designed to be convenient, and this has negative implications for each of us individually, as well as for the world as a whole. As many luxury and high-end…
May 12, 2021
- In the News
Young Investors See a ‘Buying Opportunity’ If Biden Raises Capital-Gains Taxes on America’s Millionaires
“There are some who may view it as, ‘Oh, here’s my opportunity to get on board,’” said James Angel,.…
April 27, 2021
- In the News
Peloton’s Clash with Agency Over Treadmill Safety Threatens to Tarnish Brand
“There is a rule of thumb dating way back to the Tylenol case, where people were poisoned,” said Luc Wathieu, a professor of.…
April 20, 2021
- In the News
How Boeing is Responding to its Latest Crisis
Robert Britton is an adjunct professor of marketing at Georgetown University's McDonough School of Business where he teaches courses on crisis.…
April 10, 2021
- In the News
These 6 Best Practices Could Help Jeep and Other Brands Avoid a Crisis
Luc Wathieu, professor of marketing and expert in consumer behavior, branding, and marketing spoke to.…
March 1, 2021
- In the News
Chief of Cherokee Nation Asks Jeep to Stop Using Tribe’s Name
Neeru Paharia, an associate professor of marketing, said she understood why Jeep’s leaders were reluctant to drop the.…
February 25, 2021
- In the News
After the GameStop Fiasco, Momentum Builds for an $800 Billion Tax
James Angel, a professor who specializes in market structure and regulation, authored a Chamber of Commerce-funded paper in.…
February 23, 2021
- In the News
No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting.…
February 19, 2021