McDonough School of Business
McDonough School of Business

Sudipta Dasmohapatra

Dr. Sudipta Dasmohapatra is the Senior Associate Dean of the MBA Programs and a Professor of Practice in Business Analytics at the McDonough School of Business. Prior to her Dean appointment she served as the Academic Director of the Masters in Business Analytics (MSBA) at McDonough having launched the MSBA program in Spring 2021. Dr. Dasmohapatra has extensive experience in teaching, research and practice in data science and analytics and its application in marketing specifically focusing at data management, unsupervised and supervised modeling, design of experiments (for direct marketing, A/B and multivariable testing), and digital analytics. She has worked with numerous industry partners, government and non-profit organizations on a variety of business analytics projects.

Previously, Dr. Dasmohapatra served as the Director of the Masters in Statistical Science in the Department of Statistical Science at Duke University. Dr. Dasmohapatra is also an Adjunct Professor at Fuqua School of Business at Duke University where she has taught Health Analytics and Digital Marketing. She joined the board of SAMSI (Statistical and Mathematical Sciences Institute), an NSF funded Math and Statistics Institute, in July 2018 as the Associate Director of Diversity. She has over 10 years experience consulting in analytics and data science practice.

She was an Associate Professor in Advanced Analytics at the Institute for Advanced Analytics at NC State University (2008-2017) and was instrumental in the development of the Marketing and Customer Analytics curriculum for this nation's first MS in Analytics program.