McDonough School of Business

Ziwei Cong

Ziwei Cong is an Assistant Professor of Marketing at McDonough School of Business, Georgetown University. Her research areas include creator economy, influencer marketing, and platform designs. Her research combines methods from statistics, econometrics, and machine learning, and has been published in leading Marketing journals (e.g., Journal of Marketing Research). She is the winner of the 2021 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award, the runner-up of the 2020 Shankar-Spiegel Dissertation Proposal Award, and the finalist of the 2020 Best Doctoral Dissertation Proposal Competition at the American Statistics Association (Marketing Section). She has served as an ad-hoc reviewer at Marketing Science and Management Science.