McDonough School of Business

Ronald Goodstein

Ronald C. Goodstein is an Associate Professor of Marketing at Georgetown University’s McDonough School of Business. Dr. Goodstein is on the executive education staff of the McDonough School of Business, the Georgetown Center for Professional Development, and is an invited professor to several other prestigious executive programs around the world. He has also worked in a consulting capacity for Vivaldi Brand Leadership and Kotler Marketing, among others.

Ron’s executive teaching and consulting are in the areas of customer focus, building and managing brand equity, strategic marketing management and positioning, integrated marketing communications, and consumer behavior. His work in these areas has been taught to some of the world’s leading companies. This list includes Prudential, Microsoft, Dow, CR Bard, Amoco, Shell Oil, HSBC, Credit Suisse, Lexis/Nexis, M&M Mars, Kimberly-Clark, Siemens AG, Lincoln Financial, The World Bank, DPC (now a division of Siemens medical), and many other Fortune 500 firms. He has also served as a branding expert in these domains to several prominent law firms, including his most recent work with Williams & Connolly, Gibson, Dunn, & Crutcher, Covington, and Crowel & Moring in Washington, DC, and in his advisement work to Prophet and Vivaldi brand Leadership (brand consulting management firms).

Ron has also been active in working with firms on their social media strategy including Dell, Microsoft, Fleishman/Hillard, Baker and MacKenzie, CR Bard, IBM, and others. He has also published articles about the strength and drawbacks associated with social marketing (e.g., Trademark Reporter 2015). He is also active in teaching customer relationship marketing. His clients here include CR Bard, Dell, Dow, Credit Suisse, HSBC, Head Start, Sodexo, and others.

Dr. Goodstein’s research in these same areas has been published in such prestigious journals as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Public Policy & Marketing, and Pricing Strategy and Practice. Dr. Goodstein serves on the editorial boards of the Journal of Consumer Psychology, the Journal of Retailing, Marketing Letters, and the Decision Sciences Journal. He is also on the Board of Advisors for the Institute for Brand Management. In 2004 he was awarded the American Marketing Association of DC’s prestigious “Hall of Fame” award for his marketing teaching and practice in the metropolitan area.

Dr. Goodstein received his B.S., with honors, in marketing and organizational management from the University of Virginia in 1982. He earned his Ph.D. in Marketing from Duke University in 1990. Dr. Goodstein is the father of two beautiful children and considers them his best accomplishment to date.