McDonough School of Business

Debora Thompson

Debora V. Thompson is Professor of Marketing at the McDonough School of Business. She earned a PhD in Marketing from the Robert H. Smith School of Business at the University of Maryland. Her research interests are in the area of consumers’ judgment and decision making, information processing, and persuasion.

Professor Thompson uses psychological principles to predict how consumers form preferences and recommend effective marketing strategies. Her work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and the Harvard Business Review. She currently serves on the editorial review board of leading marketing journals (JM, JMR, JCR, JAMS, JCP, IJRM).

Prior to entering academia, Professor Thompson worked as a marketing research analyst in Brazil, helping companies design customer satisfaction and market segmentation studies.