Professor Lee's research focuses on decisions over time that pertain to product preferences, adaptation, and impatience. She also investigates the influence of money on consumption, self-control, and materialism. Her research has been published in the Journal of Consumer Research, and has been featured in Yahoo Finance, US News & World Report, Ideas for Leaders, Education Post.
Professor Lee earned her Ph.D. in Marketing from the Rotman School of Management at the University of Toronto and worked as a Postdoctoral Fellow at Olin Business School, Washington University in St. Louis.
- Assistant Teaching Professor, MSB - Marketing Area