Events & Learning
The Georgetown Institute for Consumer Research (GICR) works with our marketing faculty to investigate key topics that affect consumers with the purpose of sharing new ideas and consumer insights with practitioners in the field.
By participating in the events hosted by GICR and engaging with business leaders and thought leaders, students learn best practices for applying research findings in the field and understand the key factors that influence consumer behavior.
Marketing Seminars and Workshops
These seminars offer the McDonough School of Business community a chance to share new ideas and foster the highest quality of academic research on behalf of our invited faculty from various universities.
Practitioner Speaker Series
The Practitioner Speaker Series allows students and faculty to have first hand interaction with practitioners and gain valuable real-world insights into critical business decisions.