McDonough School of Business

Betsy P. Sigman

Betsy Page Sigman (Ph.D.) served as the Director of Assessment and Analytics for the McDonough School of Business at Georgetown University, in addition to being a Distinguished Teaching Professor. She is an expert in data analysis, social media, survey research, electronic commerce and information systems. She has taught at the McDonough School of Business (MSB) of Georgetown University for twenty years, and for much of that time has served as the primary advisor for the Operations and Information Management (OPIM) major. Additionally, she has had numerous administrative responsibilities, including chairing the Data Warehouse Working Group for Georgetown University, and serving on the University Information Services (UIS) Faculty Advisory Committee, the Information Technology Advisory Committee (for the MSB), the Center for New Designs in Scholarship and Learning (CNDLS) Faculty Advisory Committee, and other school-wide and university-wide committees. Additionally, Sigman is a faculty associate for the Center for Business and Public Policy and the Capital Markets Research Center and has served as a Technology, Learning and Teaching Fellow and Faculty Advisory Board Member for the Center for New Designs in Learning Systems. Previously, Sigman taught at George Mason University and the University of North Carolina at Chapel Hill. She has also worked at a number of marketing and survey research and public opinion organizations, including the Institute for Research in the Social Sciences (UNC-Chapel Hill) and the Social Science Data Center (now Roper Center, Univ. of Conn.). At the marketing research firm, Decision/Making/Information, she served as a Senior Project Director. At the U.S. Bureau of the Census, she was a statistician in the Center for Survey Methods Research and held the post of Special Assistant to the Director for Field Operations. Sigman is a recipient of the 2007 Robert Emmett McDonough School of Business Joseph F. LeMoine Award for Undergraduate and Graduate Teaching Excellence and the 2009 Dean’s Distinguished Service Award. In 2008, she was named the Faculty Beta Gamma Sigma Honorary Award winner. She has received the Sustained Superior Performance Award from the U.S. Census Bureau. Sigman has spoken and/or consulted for various organizations, including the Center for International Health at the George Washington University Medical Center and the American Chemical Council. She co-published a Harvard Case Study “What’s the Deal with Living Social?”, a Harvard Business Review article, “Do Social Deal Sites Really Work," and "Digital Discernment: An E-Commerce Web Site Evaluation Tool” in the Decision Science Journal of Innovative Education. Her paper,"Visualization of Twitter Data in the Classroom," was chosen to receive the Innovation Award at the 2016 Meeting of the Decision Sciences Institute and was published in the Decision Science Journal of Innovative Education. A third edition of her book, Splunk Essentials, was recently published.