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Marketing Faculty Seminars and Workshops

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The Marketing Department at the McDonough School of Business at Georgetown University hosts scholars, both within and without the University to present on various topics concerning their academic research. These Friday seminars are open to the public and are a chance for the McDonough School of Business community to experience new ideas and foster the highest quality of academic research on behalf of our invited faculty. 

Spring 2017

Friday, January 27, 2017 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 130

David A. Schweidel, Associate Professor of Marketing, Goizueta Business School, Emory University

Seminar Title: "The Evolution of Television Viewing: Social TV, Time-Shifted Viewing and Advertising Responsiveness "

David Schweidel

David Schweidel joined the Goizueta Business School faculty in 2012 where he is co-director of the Emory Marketing Analytics Center (EmoryMAC). His research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation. His current research explores the use of social media as a means of marketing intelligence. His research has appeared in publications including Marketing ScienceManagement ScienceJournal of Marketing Research, and Journal of Marketing. He completed his PhD at the Wharton School of the University of Pennsylvania in 2006. Prior to joining Goizueta, he was on the faculty at the University of Wisconsin-Madison School of Business. While at the Wisconsin School of Business, he received junior faculty research and teaching awards. He was invited to participate in the Marketing Science Institute's biennial Young Scholar Program in 2011 and received MSI’s best paper award in 2014. Schweidel is co-author of Social Media Intelligence and author of Profiting from the Data Economy. 


Friday, February 3, 2017 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 250

Neeru Paharia, Assistant Professor, MSB Georgetown University

Seminar Title: The Supply Chain Order Effect: How the Timing of Production and Purchase Impacts Consumption of Unethical Products

Neeru Paharia is Assistant Professor at Georgetown University’s McDonough School of Business. She conducts research on judgment and decision making, consumer behavior, signaling through brands, social media, political consumption, moral psychology, and digital marketing. Prior to joining the Georgetown faculty, Paharia served as the research director for the Edmond J. Safra Center for Ethics at Harvard University. She also spent three years on the founding team at Creative Commons serving as assistant and executive director, after working at McKinsey as an associate consultant. She has cofounded several community-oriented social networking sites in education, research, and music including Peer 2 Peer University (,, and
Paharia’s work has been published in the Journal of Consumer Research and Organizational Behavior and Human Decision Processes, and she has authored several book chapters. She holds a doctorate in marketing from Harvard Business School, an M.S. in public policy and management from Carnegie Mellon University, and a B.A. in economics from the University of California.


Friday, February 24, 2017 11am. — 12:30 p.m., Rafik B. Hariri Bldg. Rm. 240

Kurt Carlson, Professor, MSB Georgetown University

Seminar Title: Two Papers in Search of Titles

Professor Carlson is the Director of the Georgetown Institute for Consumer Research and Co-Director of the MSB Behavioral Research Lab. In his research, he studies how people make decisions. His published research can be found in top marketing, psychology, and management journals. He is also the co-author of “Contemporary Brand Management” (with Johny Johansson). He blogs for Psychology Today and Forbes, and maintains an active Twitter account (@ProfKurt). 

Professor Carlson attended the University of Wisconsin-Madison from 1986-1993 (BS and MS degrees), and he received his PhD from Cornell University in 2001. He has been at Georgetown since 2009, where he has taught Analytical Problem Solving, Consumer Behavior, and Marketing Management. He received the 2010 MSB Dean’s Distinguished Faculty Research Award and the 2012 Publication Award from the Decision Analysis Society. 


Wednesday, March 22 2017 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 415

Adam Alter, Associate Professor of Marketing, Leonard N. Stern School of Business, New York University

Seminar Title: Consumption Across Time: Three Case Studies 

Adam Alter

Adam Alter is an Associate Professor of Marketing at New York University's Stern School of Business, with an affiliated appointment in the New York University Psychology Department. Professor Alter's research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published in, among other journals, Psychological Science, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Experimental Psychology: General, Proceedings of the National Academy of Sciences, and the Journal of Experimental Social Psychology.Professor Alter's studies have been featured on CNBC, PBS and BBC Radio, and in the New York Times, Wall Street Journal, Economist and Newsweek.

Professor Alter is the author of the New York Times bestsellerDrunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, which examines how features of the world shape our thoughts and feelings beyond our control. His second book, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, explores why so many people today are addicted to technology-driven behaviors (social media, emailing, work, videogames etc.), and how we might address such behavioral addictions. Irresistible will be published in early 2017. He has also written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. Professor Alter received his B.Sc. (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.


Friday, March 31, 2017 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 350

Ana Valenzuela, Associate Professor of Marketing, Zicklin School of Business 

Seminar Title: Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback


Ana Valenzuela, Ph.D., is Professor of Marketing at the Zicklin School of Business, Baruch College and “Profesor Titular” at the Department of Marketing of ESADE Business School. She has also served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, San Francisco State University, Universitat Pompeu Fabra and Instituto de Empresa.

Ana began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects dealing with consumer goods markets. In addition, she worked in marketing research projects for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF).

She has published widely, her articles on behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and International Marketing Review.
Ana is a frequent keynote speaker on topics related with consumer psychology and in-store strategies and was recognized by the Marketing Science Institute in the United States as a must-read author in her field. She is a member of several academic associations as well as marketing institutions and think-tanks.

Prof. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years.


Friday, April 7, 2017 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 230

Gerald Haubl, Ronald K. Banister Chair in Business and Professor of Marketing, Alberta School of Business, University of Alberta

Seminar Title: Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions 


Professor Gerald Häubl obtained his PhD in Marketing at the Vienna University of Business and Economics. He holds the Canada Research Chair in Behavioral Science at the University of Alberta, and he is a Research Professor of Marketing and Consumer Behavior at the Institute for Customer Insight.

A significant portion of Gerald Häubl’s research is aimed at advancing our understanding of the psychological processes that govern what people choose to consume and how they experience the outcomes of these choices. He has also done extensive work on consumer decision making in technology-mediated environments and on decision assistance for consumers.

Professor Häubl has published in leading journals in the fields of marketing, psychology, and information systems, as well as in important outlets in some areas of computing science. In particular, his research has been published in the Journal of Consumer Research, the Journal of Consumer PsychologyMarketing Science, the Journal of Marketing Research, the Journal of Marketing, the International Journal of Research in Marketing, the Journal of RetailingPsychological SciencePsychometrika, the Journal of Experimental PsychologyInformation Systems ResearchManagement Information Systems Quarterly, the MIT Sloan Management Review, and the Communications of the Association of Computing Machinery, among other journals.

The research-related awards Professor Gerald Häubl has received include the 2012 Friedrich Wilhelm Bessel Research Award of the Alexander von Humboldt Foundation and the 2000 Petro-Canada Young Innovator Award.


Friday, April 21, 2017 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 230 -- Cancelled

Aner Sela, John I. Williams, Jr. Professor, Associate Professor, Warrington College of Business, University of Florida

Seminar Title: Self-Control and the Meaning of Choice

SelaAner Sela is John I. Williams, Jr., Professor and Associate Professor of Marketing at the University of Florida Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela’s research focuses on how people make decisions and form evaluations. His work highlights how everyday decisions both shape and are shaped by people’s subjective experiences of difficulty, their lay-theories and intuitions, and spontaneous inference making. He was ranked among the Top 50 Most Productive Marketing Authors in 2013, and chosen as a Young Scholar for 2015 by the Marketing Science Institute.



Friday, May 5, 2017 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 155

Chris Hydock, Assistant Professor of Research, MSB Georgetown Univeristy 

Seminar Title: Positive Satisfaction-Response Bias in Surveys: Understanding Reciprocity, Venting and Exiting in the Brand-Consumer Relationship

Image result for Chris Hydock

Chris Hydock is an Assistant Professor of Research and the Research Director of the Georgetown Institute for Consumer Research. He earned a PhD in Cognitive Neuroscience from the Psychology Department at George Washington University and BA in Psychology at the University of Colorado, Boulder.  In addition to conducting research on consumer behavior, he is helping to further develop the behavioral research lab for the McDonough School of Business.







Fall 2016

Friday, September 16, 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 360

Jordan Etkin, Assistant Professor of Marketing, The Fuqua School of Business, Duke University

Seminar Title: "Goal Conflict Encourages Work and Discourages Leisure"

Jordan Etkin is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business. Jordan’s research centers on consumer motivation, variety, time, and the intersections between them. Her work has appeared in top consumer behavior research outlets, including the Journal of Consumer Research and the Journal of Marketing Research, as well as popular media outlets, such as the New York Times, the Atlantic, and the Huffington Post. Jordan received her Ph.D. in Marketing from the University of Maryland. She teaches Marketing Intelligence to Masters of Management Studies and MBA students at Fuqua.



Friday, October 7, 1:30 p.m. — 3:00 p.m., Rafik B. Hariri Bldg. Rm. 145

Werner Reinartz, Director of Center for Research in Retailing & Professor of Marketing, University of Cologne

Seminar Title: : Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising

Werner Reinartz is a Professor of Marketing at the University of Cologne, Germany. Furthermore, he is the director of Center for Research in Retailing (IFH), one of the largest applied research centers in the Faculty of Management and Economics. Furthermore, he is the speaker of the research initiative “Digital Transformation and Value Creation” at the University of Cologne and the speaker of the Business Administration Faculty. Previously, he was the Cora Chaired Professor of Retailing and Management and Associate Professor of Marketing at INSEAD, France. Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999).

His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer management, advertising effectiveness, and channel management. In particular, he is interested in the questions of how firms can compete successfully in mature markets, marketing mix efficiency and effectiveness, and the successful management of lasting, profitable customer relationships. Professor Reinartz has worked with a large number of international companies such as for example IBM (Germany), Allianz (Germany), the Cora Group (France), GfK (Germany), ABN AMRO (Netherlands), Spiegel (USA), METRO (Germany), Henkel (Germany), AKBANK (Turkey), Comdirect Bank (Germany), CGG (France), The Nielsen Company (Germany) and ThyssenKrupp (Germany). In addition, he has conducted extensively executive training programs for many Fortune500 and EuroStoxx50 companies.

Friday, October 21, 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 370

Oded Netzer,  Associate Professor of Business, Columbia Business School

Seminar Title: Beyond the Target Customer: Social effects of CRM Campaigns

Professor Netzer's research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. His research has won multiple awards and has been published in the leading scholarly journals. He serves on the editorial board of several leading journals including: Marketing Science, Management Science, Quantitative Marketing and Economic, and International Journal of Research in Marketing. Oded teaches the core marketing course to MBA and undergraduate students, a course in Marketing Research to MBA and Executive MBA students, a doctoral course on empirical research in marketing, as well as several executive education programs..

Friday, November 4, 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 360

Donna Hoffman, Professor of Marketing, The George Washington School of Business

Thomas Novak , Professor of Marketing, The George Washington School of Business

Seminar Title: Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Donna L. Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington School of Business in Washington, D.C. Professor Hoffman is an internationally recognized academic expert and sought after industry speaker in the areas of social media, online consumer behavior, and digital marketing trends and has worked with major corporations on the topic of digital marketing strategy, including Procter & Gamble, Intel, Microsoft,, Land’s End/Sears,, and many others. She also serves as an Academic Trustee of the Marketing Science Institute and is a member of the Procter & Gamble Digital Advisory Board.

Professor Hoffman’s research has been funded by the Alfred P. Sloan Foundation, the National Science Foundation and the Marketing Science Institute. She has been awarded many of the field’s most prestigious research awards, including the Robert B. Clarke Educator of the Year Award from the DMEF, the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, the William O’Dell/Journal of Marketing Research Award for long-term research impact and the Robert D. Buzzell Marketing Science Institute Best Paper Award Honorable Mention. She is also an MSI “Challenges of Communications and Branding in a Digital Era” research proposal competition winner and was recently named a finalist for the Paul D. Converse Award, for her lasting contributions to the marketing field.


profile imageThomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington School of Business in Washington, DC, which he joined in 2013. Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with using assemblage theory, anthropomorphism and topological data analysis (TDA) to understand consumer experience in the smart home and the Internet of Things.

Over the past two decades he co-founded and co-directed a series of research centers (Project 2000, eLab, and the Sloan Center for Internet Retailing) with support from the Alfred P. Sloan Foundation, the National Science Foundation, Paul Allen’s Interval Research Corporation and 40 other corporate sponsors including, Netscape, Procter & Gamble, and Hershey’s.


Friday, November 18, 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 230

Jian Ni, Associate Professor, John Hopkins University 

Seminar Title: Upselling versus Upsetting Customers? A Model of Intrinsic and Extrinsic Incentives

Jian Ni, PhDJian Ni is an Associate Professor at Carey Business School with joint appointment in the Department of Economics, Johns Hopkins University. He specializes in empirical and theoretical analysis of healthcare and pharmaceutical, environmental and energy, financial service, and technology markets. His work is supported by National Science Foundation, National Institute of Health, Canadian Social Sciences and Humanities Research Council, Center for Global Health, Environment, Energy, Sustainability and Health Institute, China Medical Board, among others. He has published in top business and healthcare journals. He was named a 2017 MSI Young Scholar. 



Friday, December 2, 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 370

Cait Lamberton, Ben L. Fryrear Chair of Marketing and Associate Professor of Marketing, Joseph M. Katz Graduate School of Business University of Pittsburgh

Seminar Title: Individual Differences in Affective Forecasting Accuracy Affect Consumer Self-Regulation

Professor Lamberton's research focuses on consumer behavior, from both an individual and socially-embedded perspective. Beginning with her dissertation work, Cait and her coauthors have researched the ways in which consumers respond to varying assortment sizes and organizations. She has also conducted research on consumers' own categorization tendencies, studying the ways in which they may be motivated to categorize items differently in the interest of their own restriction or indulgence goals. New research explores consumer behavior at an interpersonal and societal level. This work includes consideration of consumers' responses to online and offline social presence, decision-making in dyads, willingness to share products, the consequences of cooperation or competition, and satisfaction with contribution to the support of public goods.

Her work has appeared in the Journal of Consumer Research, Journal of the Association for Consumer Research,Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Current Opinion in Psychology,Journal of Retailing and Journal of Public Policy and Marketing. Cait is an Associate Editor at the Journal of Consumer Research and Journal of Consumer Psychology and a Senior Editor at the International Journal of Research in Marketing. She was selected as a Young Scholar by the Marketing Science Institute, received the Association for Consumer’s Research’s Early Career Award for distinguished scholarly contributions, and received the American Marketing Association’s Erin Anderson Award, which recognizes an outstanding female researcher and mentor.


Friday, December 16 , 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 370

Vithala Rao, Deane W. Malott Professor of Management and Professor of Marketing, Cornell University 

Seminar Title: Promotion Mobile Change Usage: Balancing Channel Substitution and Customer Relationship Management 

Vithala R. Rao

Professor Rao is the Deane W. Malott Professor of Management and Professor of Marketing and Quantitative Methods in Johnson School of Management, Cornell University. His research interests lie in the development and application of analytical models for marketing research and marketing strategy.  His publications have dealt with such topics as, dynamic pricing; product positioning and product design; application of multidimensional scaling and conjoint models for the analysis of consumer preferences and perceptions; market structure analysis; brand equity; acquisition; evaluation of subsets of multi-attributed items.

He received Johnson's 2000-01 Faculty Research Award and the 2005 Robert D. Buzzell Award for the Best Paper by the Marketing Science Institute. He recently received the 2008 Charles Coolidge Parlin Marketing Research Award presented by the American Marketing Association and the American Marketing Association Foundation recognizing his “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time”. He was elected the ISMS Fellow in 2012. He will be inducted as an AMA Fellow in February 2016.

He has consulted for various industrial firms and is currently engaged in research on issues associated with preannouncement strategies, price bundling, choices of bundles, resource allocation, and competitive reactions. He serves on the editorial boards of Customer Needs and Solutions (as a Senior Editor), Journal of Marketing (as an Associate Editor), Journal of Marketing Research (as a reviewer), Marketing Science (as a reviewer) and Journal of Business-to-Business Marketing (as a reviewer). He is also an ad hoc reviewer for several journals including Management Science. He is currently the Chair of the Marketing Strategy Committee of INFORMS.

Spring 2016

Friday, January 15, 11:00 a.m. — 12:30 p.m., Rafik B. Hariri Bldg. Rm. 130

Suzanne Shu, Associate Professor of Marketing, UCLA Anderson School of Management

Suzanne Shu

Suzanne Shu’s research investigates how individuals form judgments and make decisions in uncertain environments. She is especially interested in judgments and decisions that occur over long timeframes. The types of decisions analyzed in her research include consumer self-control problems and consumption timing issues, with important implications for both negative behaviors (such as procrastination) and positive behaviors (such as saving). A central application of her research is in explaining how consumers make decisions about financial products such as mortgages, annuities, personal savings, and investments. Her expertise in this area has led to presentations at industry and public policy conferences (Behavioral Finance Forum, Tobin Project), membership in working groups on consumer finance at the Sage and Sloan Foundations and the Federal Reserve Board, and financial support by the Sloan Foundation to pursue research on annuity choice.

Professor Shu received a PhD from the University of Chicago in 2004, where her studies included behavioral economics, decision sciences, and marketing. Her dissertation research on consumers’ propensity to delay certain types of consumption won awards from the Marketing Science Institute and the State Farm Companies Foundation. She also holds a degree in Electrical Engineering and Masters in Electrical Engineering from Cornell University. In addition to her work in academia, Professor Shu has worked as a product line manager, an IT project manager, and as a management consultant in sales force design. She also consults for financial services companies and insurance providers on behavioral influences on consumers’ financial decisions.

Friday, January 29, 2:00 p.m. — 3:30 p.m., Rafik B. Hariri Bldg. Rm. 160

Keitiline Viacava, Post Doctoral Fellow, Georgetown University Medical Center

Seminar Title: "Attentional Bias for Food and Alcohol Cues After Exposure to Commercial Advertising"

Dr. Viacava's research interests and academic investigations involve human cognition and behavioral research. Her work places an emphasis on the nuances of both consumer neuroscience and managerial behavior.




Friday, February 19, 11:00 a.m. — 12:30 p.m., Rafik B. Hariri Bldg. Rm. 230

Theodore Noseworthy, Associate Professor, Schulich School of Business at York University

The primary focus of Dr. Noseworthy's research and teaching is in the area of new product design and innovation. This work focuses predominantly on how people make sense of new innovative products and how marketers can better facilitate adoption. His theoretical interests are in the area of product categorization, category ambiguity, and visual processing.

Some of his recent projects include exploring gender differences in the processing of visually incongruent products, exploring how consumers trade-off dominant product features for perceptual identity, exploring how certain types of positioning tactics influence how consumers make sense of visually incongruent products, and exploring how people make inferences based on the visual appearance of currency.

Monday, March 21, 1:00 p.m. — 2:30 p.m., Rafik B. Hariri Bldg. Rm. 360

Anja Lambrecht, Assistant Professor of Marketing, London Business School

Dr Anja Lambrecht teaches the elective programme, ‘Going to Market: Managing the Channel and Sales Force’ to MBA and Executive MBA students. Her research focuses on the different aspects of pricing strategy; the adoption of services and technologies; and online advertising and electronic markets.

She received her PhD from Goethe University, Frankfurt. She also holds a Diplom-Kauffrau from Goethe University, Frankfurt and a Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris.

Before becoming Assistant Professor of Marketing at London Business School, she was a Visiting Assistant Professor at the UCLA Anderson School of Management from 2005 – 2007; and a Visiting Scholar at Stanford Graduate School of Business between 2004 and 2005.

Dr Lambrecht’s work has been published in a number of leading academic journals, such as the Journal of Marketing Research. And before embarking on her PhD she worked as a consultant at McKinsey & Company in Frankfurt.

Friday, April 15, 11:30 a.m. — 12:30 p.m., Rafik B. Hariri Bldg. Rm. 130

Monica Wadhwa, Assistant Professor of Marketing, INSEAD

Monica Wadhwa is an Assistant Professor of Marketing at INSEAD. She joined in July 2009, after receiving a Ph.D. in Marketing from the Stanford University. She has also received a Masters in Human Resources Management from the Tata Institute of Social Sciences in India and Bachelors in Sociology (Honours) from Delhi University in India. 

Monica’s research primarily focuses on consumer motivation and reward-seeking behaviours, non-conscious mental processes in consumer decision-making and emotion regulation. Her work demonstrates that a pleasant sample (such as, a brief taste of a refreshing drink) not only enhances one’s desire for the sampled item (refreshing drink), but leads to a generalized craving for a broader range of rewarding experiences (e.g., a vacation in Bora Bora, a massage experience etc.), a phenomenon termed as “reverse-alliesthesia.” In her recent work, she examines the impact of incidental brief experiences with hedonic cues on the pursuit of unrelated goal states. Her work has been published in the Journal of Marketing Research. Her work on reverse-alliesthesia has received a Citation of Excellence award from Emerald Management Reviews as the top 50 management articles of 2008.

Friday, April 22, 11:30 a.m. — 12:30 p.m., Rafik B. Hariri Bldg. Rm. 130

Pinar Yildirim, Assistant Professor of Marketing, Wharton School of Business at University of Pennsylvania

Pinar Yildirim is Assistant Professor of Marketing and Senior Fellow at the Leonard Davis Institute. Pinar's research interests are on media and information economics. She focuses on analytical modeling and in particular is interested in game theoretic models. Parallel to these interests, her current research focuses on two-sided networks, data markets, and social networks. Related to her interests of 'political economy' she is also conducting research on the impact of media on political outcomes.

Professor Yildirim's research appeared in top management and marketing journals including Journal of Marketing Research, Management Science, and Journal of Marketing, and has received numerous grants and honors. Yildirim has industrial experience in consumer electronics and automotive sectors, at firms such as Fiat S.P.A and Renault S.A. She also conducted research in collaboration with GlaxoSmithKline and PNC Bank, and currently she is conducting research in collaboration with the American Red Cross and Social Bicycles.

Professor Yildirim earned her Ph.D. in Marketing & Business Economics from the Katz Graduate School of Business at the University of Pittsburgh. She also holds a Ph.D. degree in engineering. She is teaching Marketing Research at The Wharton School and is a frequent contributor for Knowledge @Wharton and Wharton Business Radio, and is a contributor for Google Think Insights.

Wednesday, May 11, 10:30 a.m. — 12:30 p.m. Rafik B. Hariri Bldg. Rm. 130

Raghuram Iyengar, Associate Professor of Marketing , Wharton School of Business at University of Pennsylvania

Professor Raghu Iyengar's research investigates how consumers respond to nonlinear pricing schemes. Recently, Iyengar considered the impact of nonlinear pricing schemes within wireless services and modeled how consumers learn about their own consumption as well as the quality of a service provider. He found that both quality and quantity learning are important factors of the model and this dual learning, in turn, affects consumers' choice of service plans and consumption of minutes. He also found that that about 90 percent of quality learning takes place within the first five service encounters. This suggests that the first few service encounters are critical for firms as consumers rapidly form beliefs about the quality of a firm's service from these first impressions.

Professor Iyengar's other current research projects focus on optimal design of nonlinear pricing schemes using conjoint analysis, semiparametric methods for modeling heterogeneity, and structural models of social networks. His research has been published or forthcoming in Journal of Marketing Research, Marketing Science, Psychometrika, Quantitative and Marketing Economics and Experimental Economics.

Professor Iyengar's teaching interests are in the area of Marketing Research. He earned earned his PhD and MPhil from Columbia University and his B. Tech. from IIT Kanpur, India.