Lifelong Learning

This one-day interactive program equips participants with essential skills for career advancement, cross-cultural effectiveness, and impactful leadership. The course covers the CASE Approach, a strategic methodology for career planning and job search, guiding participants to develop clear career goals and targeted strategies. Participants will also explore cross-cultural competencies and leadership across diverse cultures in the globalized workplace, focusing on improving communication, collaboration, and leadership in multicultural settings. Additionally, the program includes mindfulness techniques rooted in ancient wisdom to enhance leadership skills, foster a positive work environment, and improve overall leadership effectiveness.

Learning Goals

By the end of the program, participants will be able to:

• Develop a clear career goal using the CASE Approach and build a targeted strategy for job advancement.
• Master practical tools for effective cross-cultural communication, collaboration, and leadership in a global workplace.
• Apply mindfulness techniques to reduce stress, improve decision-making, and foster trust for more effective leadership.

Session 1: The CASE Approach – A Methodology for Career Advancement
In this session, participants will learn how to strategically plan their career development using the CASE Approach. The session will guide participants through completing a personal analysis to develop clearer career goals, and building a comprehensive and targeted job search strategy. Attendees will also gain tools and techniques for career advancement, focusing on strategic mindsets to enhance success in the job search process.

Sessions 2 and 3: Cross-Cultural Competencies and Leadership Across Cultures 
This combined session focuses on developing cross-cultural competencies for business leaders in an increasingly globalized workplace. Participants will gain practical strategies to enhance communication, collaboration, and leadership in diverse cultural settings. The session will offer interactive exercises to help leaders navigate cultural differences, fostering stronger, more effective teams and building an inclusive organizational culture.

Session 4: Mastering the Mind: Ancient Wisdom for Elevated Leadership 
In this final session, participants will explore mindfulness techniques from ancient wisdom traditions to enhance leadership effectiveness. Attendees will learn to cultivate inner clarity, reduce stress, and improve decision-making through reflective exercises and discussions. The session will also focus on how mindfulness can build trust, enhance emotional intelligence, and enable leaders to navigate complex challenges with calm and presence.

This one-day pricing customer data analytics certificate program provides specialized education to equip participants with knowledge and skills related to developing pricing strategies driven by consumer research and insights. This course will examine general strategies as well as introduce conjoint analysis as a tool that can be used to assess willingness-to-pay. Participants will gain an understanding of the three main economic perspectives on pricing (cost-based, competitive, value), learn about the psychological effect on consumers of various pricing strategies, and how to use conjoint analysis as a tool to inform pricing decisions.

Learning Goals

By the end of the program, participants will be able to:

• Develop a holistic view of pricing using three different perspectives 
• Understand the psychological effect of pricing and how to leverage these psychological effects to shift consumer focus and perception
• Conceptualize and evaluate the output of conjoint analysis
• Use conjoint analysis to inform pricing strategy

Session 1: Value Pricing and Using Conjoint Analysis to Establish Willingness-to-Pay
The introductory session will briefly introduce the three main economic methods used to set pricing strategies: cost-based, competitive, and value-based pricing. Value-based pricing strategies require estimates of willingness-to-pay (WTP). One technique that can be used to establish WTP is conjoint analysis. In this session, we will discuss the conceptual underpinnings of conjoint analysis and how it can be applied to various business contexts.

Session 2: Designing and Interpreting Conjoint Analyses
Using a real-life example from the sports industry, we will discuss the challenges in designing a conjoint analysis and how to develop a constructive skepticism of its results.

Session 3: The Psychological Effects of Pricing
Building a compelling consumer-driven pricing strategy requires more than just estimates of WTP. In our final session, we will examine the role that pricing strategies have on consumer perceptions of the brand and offering. We will see how the prices seen by consumers can influence their comprehension of value, their perceptions of equity, their decision at the point-of-sale, and their post-purchase product usage. We end by discussing a 10-step process that can be used to aid in setting a pricing strategy.

This one-day personal finance management certificate program is designed to empower participants with the knowledge and tools needed to make informed financial decisions throughout their lives. The course provides a comprehensive exploration of personal finance, including an introduction to behavioral finance, an examination of personal relationships with money, and practical tips for maintaining financial well-being. Participants will gain insights into the financial implications of their decisions, understand the psychological factors influencing their choices, and learn strategies for achieving long-term financial stability.

Learning Goals

By the end of the program, participants will be able to:

• Evaluate the benefits and costs of various personal finance decisions to make more informed choices.
• Understand behavioral finance concepts and how psychological factors can lead to suboptimal financial decisions.
• Explore and define their personal relationship with money, recognizing how past experiences shape current financial behaviors.
• Apply practical strategies to improve financial well-being at different stages of life.

Session 1: Evaluating the Benefits and Costs of Personal Finance Decisions
This session focuses on helping participants understand the true financial impact of common decisions made by individuals and households. By evaluating the benefits and costs associated with various financial choices, participants will learn to make decisions that align with their long-term financial goals.

Session 2: Introduction to Behavioral Finance
In this session, participants will be introduced to the basics of behavioral finance theory. The session will emphasize the psychological roadblocks that can cause individuals to make suboptimal financial decisions and explore strategies to overcome these challenges.

Session 3: Understanding Your Personal Relationship with Money
This session is designed to help participants explore their personal relationship with money. Through self-reflection, participants will identify their money types, understand what money means to them, and recognize how early experiences with money influence their current financial decision-making processes.

Session 4: Enhancing Your Personal Financial Well-Being
The final session provides practical tips for making better financial decisions at various stages of life. Participants will leave with actionable strategies for improving their financial well-being, ensuring they are prepared to navigate the financial challenges of each life stage with confidence.

The two-day analytics alumni certificate provided specialized analytics education, equipping participants with the knowledge and skills to build fluency in leveraging data to guide strategy within organizations. At a high level, this course offered participants a conceptual understanding of analytical techniques. It took a holistic view of advanced analytics, data visualization, data ethics, and security techniques, along with best practices. Participants walked through a cradle-to-grave analysis of the data analytics journey, beginning with problem identification and progressing to deploying and managing a machine learning model.

Using real-world cases, participants explored the three pillars of analytics: descriptive, predictive, and prescriptive. The course focused on the most common AI analytics techniques, such as machine learning and natural language processing, to aid in business decision-making across industries. Additionally, the course introduced concepts of data governance, including trustworthy AI and issues surrounding data ethics and bias that impact the valuable insights gained from analytics. Industry subject matter experts with real-life experience in applying these techniques shared their practical experiences in managing complex programs related to data modeling, predictive analysis, and the design of ML models to make business decisions and minimize biases.

The course explored how companies are adapting to environmental challenges such as rising costs and supply chain complexities. It emphasized the importance of investing in efficiency, redesigning operations, and seizing opportunities for innovation and differentiation. With a focus on both business and ethical motivations, participants learned practical tools and frameworks to integrate sustainability into decision-making processes.

Designed for management professionals, regardless of their prior knowledge in the sustainability field, the certificate course covered key topics, including:

Business Case for Sustainability: This session focused on the current definition of sustainability in the business context and why corporations should care about it. It discussed how sustainability initiatives can improve financial performance and introduced a taxonomy for incorporating environmental considerations into business strategy.

Simulation: Participants engaged in a simulation where they took on the role of a manager running a business, allowing them to experience and analyze various sustainability strategies and their impacts.

Setting Sustainability Strategy and Goals: Participants learned how to develop their organization’s sustainability strategy, with a focus on areas such as carbon emissions reduction. The session covered defining sustainability goals, choosing appropriate metrics, and understanding associated risks and opportunities, with discussions on recent events such as SEC disclosure guidelines.

Through real-world examples, this course provided an introduction to aid managerial decision-making in navigating environmental challenges and leveraging sustainability for business success.

The two-day sustainability and risk management certificate program provided specialized education to equip participants with the knowledge and skills needed to build fluency in leveraging recent legal mandates and sustainability reporting trends to guide strategy within organizations. The course was designed to offer insights from both the perspectives of investors and corporations. At a high level, this program took a holistic view of sustainability by integrating governance, strategy, risk management, and reporting. Participants gained an understanding of the process that starts with the overarching framework of international treaties, delves into emerging trends among internal and external stakeholders, and extends to data analytics.

Course Overview

By the end of the program, participants were able to:

• Understand global trends in climate regulations and sustainable business practices at national and international levels.
• Comprehend recent developments in the European Union and the USA regarding sustainability reporting.
• Make better financial investment decisions in the context of sustainability investing by understanding the trade-offs this approach creates.
• Integrate sustainability into corporate risk management.

Session Details

Session 1 – Overview of Sustainability as a Risk Management Tool
This session introduced sustainability as a method for managing risk and uncertainty. Participants discussed existing limitations in sustainability frameworks, examined emerging international regulatory trends aimed at mitigating these weaknesses, and explored their impact on risk in personal and business decisions.

Session 2 – European Green Deal, Sustainability Reporting in the EU
Building on the understanding of international treaties, this session examined how the European Union implements them. As a pioneer in sustainability policy, the EU has developed rigorous regulations to address some of the risk management problems identified in the first session. These regulations impact non-European organizations with a local presence and offer a path different from that currently taken in the USA.

Session 3 – Sustainability Reporting in the USA
Focusing on the American context, this session discussed how current and proposed legislation impacts regulatory risk and how these regulations compare and contrast with international frameworks. The session also addressed how state-level divergence creates reputation risks for companies that must navigate conflicting requirements.

Session 4 – Sustainability and Equity Investing – Why Individual Investors May Care and How They May Invest
This session focused on how investors can use sustainability information to make equity investments, exploring whether incorporating sustainability considerations can lead to higher returns and debating the ethical implications of such outcomes in the context of risk management.

Session 5 – Sustainability and Equity Investing – Mutual Funds and Institutional Investors
Building on the previous session, this discussion shifted focus to mutual funds and institutional investors. It examined relationships between beneficiaries, asset owners, and fund managers, discussing what constitutes “green” funds and how they can be used within a financial strategy.

Session 6 – Sustainability and Corporate Risk Management – A Risk Framework
After examining sustainability as a risk management tool from an investor’s perspective, this session focused on corporate risk management, exploring how companies address sustainability risks in operations and compliance.

Session 7 – Greenwashing – Greenbleaching
Led by Laura Sisk, VP of ESG Compliance Advisory at a leading financial institution, this session addressed the risks associated with exaggerating or misrepresenting ESG credentials and provided strategies for managing these risks.

Session 8 – Wrap-up and Integration
The program concluded with a session that integrated the prior discussions into a holistic framework, unifying the treatment of risk within the context of sustainability.