Certificate in Consumer Analytics and Insights

Team working im a breakout room with post it notes on the wall

The MBA Certificate in Consumer Analytics and Insights is a response to a growing interest among businesses to use consumer rich data to make decisions.

Students who earn the MBA Certificate in Consumer Analytics and Insights will be prepared to identify sources of data to examine how an organization’s actions affect relevant decisions, select suitable methods to analyze these data, and understand the risks involved. Through a series of courses, hands-on consumer analytics projects, and events allowing them to engage with experts, students will learn how to manage consumer analytics projects and translate the results into strategic insights. These events will include invitation-only speaker events, and other events on campus, as well as events hosted by federal agencies and D.C.-based firms and organizations.  

The certificate coursework builds on core MBA coursework by teaching students more about sources of customer data and methods that can be applied to analyze consumer data.

Overview

Students who earn the MBA Certificate in Consumer Analytics and Insights will be prepared to:

Upon graduation from the MBA Program, students will receive a notation on their official university transcript along with a certificate of completion.

Coursework

This 7.5-credit sequence of integrated MBA coursework* helps build an appreciation of how to provide insight into business problems using consumer data. Students will learn to identify appropriate sources of consumer data for the problems being addressed, select methods appropriate to the data, build decision support tools, and provide recommendations to address the business problem that are supported by data and analyses.

* The certificate requirements are subject to change.

Elective Requirements: 3 elective credits

Elective Choice: 4.5 elective credits

*Off-list courses including non-MBA courses with approval of the certificate program director. Complete the off-list course request form to request consideration for courses not on the approved list be counted towards the certificate.
**This list of MBA electives serves as a guide. It is subject to change and does not represent a guarantee that specific courses will be offered in specific academic years.

Participation

The certificate program is designed for and limited to enrolled McDonough MBA students. Students who are interested in pursuing the certificate are responsible for registering for certificate electives during each MBA registration period on a first-come, first-serve basis. The Program Office will provide full details about the registration process. Participants will be able to track their progress toward completion of the certificate through the MyDegree audit ‘what-if’ feature in GU Experience. Completing certificates requires in-person class attendance and careful course planning. Flex Online students are not eligible to complete a certificate unless they are able to enroll in and attend classes in Washington, D.C. If you have questions, please contact the MBA Program Office.

Director of the Certificate

Simon Blanchard
Provost Distinguish Associate Professor and Dean’s Professor