As the director of marketing for Custom Executive Education, Jasmine Lamb leads the strategic marketing efforts for Georgetown McDonough’s custom programs, including increasing the global reach and awareness of its world-class corporate education offerings across leadership, business strategy, FinTech, entrepreneurship, data and artificial intelligence, diversity, equity, and inclusion, and beyond.
Lamb’s marketing and brand work spans a decade of experience across a diverse range of industries including high-growth tech startups, lifestyle and wellness, and media publishing and entertainment. She is also the founder of WhutWeShare, LLC, a consulting platform and holding company for creator-based businesses and early-stage founders. Holding to Georgetown’s values of cura personalis, Lamb is an advocate for holistic wellbeing and serves as a certified mindfulness meditation teacher and coach for executive leaders, entrepreneurs, and creatives alike. Lamb holds a bachelor’s degree in journalism and mass communications from the University of North Carolina at Chapel Hill.