As the associate director of marketing for Custom Executive Education, Jasmine Lamb leads the strategic marketing efforts for Georgetown McDonough’s custom programs, including increasing the global reach and awareness of its world-class corporate education offerings across leadership, business strategy, FinTech, entrepreneurship, data and artificial intelligence, diversity, equity, and inclusion, and beyond.
Lamb’s marketing and brand work spans a decade of experience across a diverse range of industries including high-growth tech startups, lifestyle and wellness, and media publishing and entertainment. She is also the founder of WhutWeShare, LLC, a consulting platform and holding company for creator-based businesses and early-stage founders. Holding to Georgetown’s values of cura personalis, Lamb is an advocate for holistic wellbeing and serves as a certified mindfulness meditation teacher and coach for executive leaders, entrepreneurs, and creatives alike. Lamb holds a bachelor’s degree in journalism and mass communications from the University of North Carolina at Chapel Hill.