John Gale is an Adjunct Faculty member at Georgetown University’s McDonough School of Business, where he teaches marketing strategy, integrated marketing communications, and customer analytics. His work bridges marketing practice and academic inquiry, with a focus on how emerging technologies reshape consumer decision-making and brand strategy.
John’s recent scholarly research examines the role of large language models (LLMs) in consumer product discovery and retail brand visibility. He is the author of the working paper AI Discoverability in Retail: How Large Language Models Shape Product Discovery and Brand Visibility (SSRN, 2025), which provides early empirical evidence on cross-platform brand fragmentation and positions LLMs as selective digital intermediaries influencing consumer consideration sets.
In parallel with his academic research, John develops AI-enabled marketing systems and agentic tools that support content strategy, experimentation, and customer-centric decision processes. His applied work explores how organizations can adapt marketing strategy, analytics, and governance as AI becomes embedded in consumer search and evaluation.
Professionally, John serves as Vice President of Marketing Creative Services at Synchrony, where he leads integrated marketing initiatives across consumer finance and retail platforms. He brings this practitioner perspective into the classroom, helping students translate analytical insight into strategic action in rapidly evolving, AI-mediated marketing environments.
Specialties: Customer Analytics and Centricity, Digital Marketing, and Go-to-Market Strategy