Dr. Kelly Kiyeon Lee is a teaching professor of marketing at the McDonough School of Business at Georgetown University.
Professor Lee educates the next generation of business leaders in the undergraduate and MBA programs on marketing analysis and customer strategy, strategic marketing research, marketing intelligence, consumer behavior, and negotiations.
As the Program Director of the NRF Business of Retail Initiative, she leads efforts to connect faculty, alumni, industry professionals, and students through events and partnerships that explore emerging retail trends, deepen understanding of consumer behavior, and uncover actionable consumer insights.
Her research focuses on decisions over time related to product preferences, adaptation, and impatience. She also investigates the influence of money on consumption, self-control, and materialism. Her work has been published in the Journal of Consumer Research and featured in Yahoo Finance, US News & World Report, Ideas for Leaders, and Education Post.
Dr. Lee earned her Ph.D. in Marketing from the Rotman School of Management at the University of Toronto and worked as a Postdoctoral Fellow at Olin Business School, Washington University in St. Louis.
Professor Lee has worked as a full-time faculty member at Oklahoma State University and the Wharton School prior to joining Georgetown University.
Academic Appointment(s)
- Primary
- Assistant Teaching Professor, MSB - Marketing Area