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157 Articles

Alumni
Curriculum

Making the Case: The Real Deal

How classroom lessons translate into real market strategy. When Beenish Haleem (GRA’24) and Linus Billings (GRA’24) were handed the brokerage memo for a distressed two-building…

November 28, 2025

Alumni
Research and Insights

The Edge: All Fizzled Out

Can a soda tax really change the way consumers purchase sugary drinks – and more importantly, does it last? In Cook County, Illinois, a short-lived soda tax offered a rare…

November 28, 2025

Alumni

Pitch Deck: Recharging the Motor Market

Rory Brogan (MBA’22) arrived at Georgetown McDonough determined to learn the language of entrepreneurship. With a background in electrical engineering from SMU, he had long…

November 28, 2025

Alumni

Launch Pad: Addressing the World’s Toughest Problems

How Rhett Smith helps The Engine incubate solutions to the world’s toughest problems. One of Rhett Smith’s (MBA’17) favorite things to do while giving tours of the office…

November 28, 2025

Alumni

My Shot: A Master Plan

Trey Davis left a high-profile marketing role to lead Community Forklift, a nonprofit turning salvaged materials into second chances for people, projects, and the planet. When…

November 28, 2025

Alumni

AI for All: The Promise of AI-Powered Social Change

A pioneer in mission-driven tech, Cheryl Contee explores the promise of AI, the power of diverse founders, and the possibilities of a more sustainable capitalism. Cheryl Contee …

November 28, 2025

Alumni

My First Job: Human Tech

Tech is more than data and systems — it’s ultimately about the people it serves. Understanding the small ‘p’ politics in the office and being a people-first leader are qualities…

November 28, 2025

Alumni

The Power of Me: Defining Your Personal Brand

Jennifer Dalton on the importance of personal brand. Spoiler alert: it’s a must. Jennifer Dalton (B’99, EMBA’12) grew up thinking about brand and reputation. Her parents…

November 28, 2025

Alumni

My Feed: Communicate to Lead: Passion, Intention, and Impact

Ivy Cohen (MBA’86) has taken an unconventional career path spanning leadership in the corporate and nonprofit arenas, as an entrepreneur, and as a public policy advocate in our…

November 28, 2025

Alumni

Six Degrees: The Road to (CVS) Health

As a triple Hoya, Rebecca Bedno (SFS’92, L’96, MBA’96) serves as national vice chair of EmpowerHER to foster a community of people who share the goal of supporting and empowering…

May 29, 2025