Learn more: Marketing
114 Articles
- In the News item
Corporate Money, Black Lives Matter Protests and Elites’ Opinion Drove Redskins Name Change
Outside experts agreed. “Sports is a business. When you have so many of your corporate partners and sponsors advocating for a change, you need to listen,” said Jimmy Lynn,…
July 12, 2020
- In the News item
America, Germany, and Hungary: A New Relationship
An article by Michael Czinkota, associate professor of international business and marketing: "Interesting times bring continuous changes which in turn affect national linkages…
July 6, 2020
- In the News item
Prominent DTC Brands, Including Casper, Glossier, Harry’s, and Smile Direct Club are Continuing to Pump Money into Facebook and Instagram Despite the Ad Boycott
"For the bigger legacy brands, there's not so much of a cost to them coming off Facebook," said Christie Nordhielm, associate professor at Georgetown University's McDonough…
July 6, 2020
- In the News item
Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit
“The rule with Facebook right now is all of their moves are reluctant, incremental and ultimately inconsequential,” said Christie Nordhielm, an associate teaching professor…
July 1, 2020
- In the News item
Flour Power: How Manufacturers Helped Baking Become the Hottest New Trend
Rebecca Hamilton, a professor at Georgetown University who teaches classes on consumer behavior, told Food Dive that with all of the uncertainty and fear surrounding the, …
June 25, 2020
- In the News item
DTC Eyeglasses Brands See Spike in Online Sales During Quarantine
Georgetown University marketing professor Luc Wathieu said inventory is one of those advantages. Subscription.…
June 22, 2020
- In the News item
America’s Stay-at-Home Seafood Binge Now Faces Virus Threat
"Once consumers learn a few seafood recipes they like, they are likely to continue cooking seafood at home," said Rebecca Hamilton, professor of marketing at Georgetown'…
June 12, 2020
- In the News item
You Can Pay Off Credit Card Debt Faster With This Strategy
“Your minimum payments are roughly around 2% of your balances, and missing these will hurt your credit score,” says Simon Blanchard, an associate professor of marketing at…
June 11, 2020
- In the News item
When (And How) Will Pro Sports Return?
Marty Conway, adjunct professor of sports marketing, discusses how and when sports will.…
June 5, 2020
- In the News item
Dealing With Disruptive Dislocations
An op-ed by Michael Czinkota, associate professor of marketing and international business: "The global uncertainty surrounding the coronavirus disruption intensifies. Questions…
June 3, 2020