Georgetown Business Magazine
Georgetown Business is the alumni magazine of Georgetown University’s McDonough School of Business. Published twice a year, the magazine highlights successful and interesting alumni, covers the latest business trends and faculty research, and reports on school news, events, and student, faculty, and alumni accomplishments.
Pope Francis, Global Leader
Georgetown leaders assess the style, substance, and impact of his papacy.
The Rising Stream
On Oct. 15, 2014, the news finally hit: HBO would offer an over-the-top streaming service in 2015. Viewers would be able to binge-watch Game of Thrones without subscribing to a specific cable company or Internet service provider. Although it was hardly a surprise, HBO's entry into the streaming market was a body blow to a pay TV industry struggling against Netflix, Hulu, and dozens of other digital interlopers. But rather than being washed away in the rise of the stream, experts — including Georgetown McDonough alumni — see innovative ways to ride the current.
The Value of Going Alone
Groundbreaking research by Professor Rebecca Hamilton finds that doing things on your own — as well as marketing to solo consumers — is a win-win for everyone.
Customer-Friendly Skies: Airline Loyalty Program Research from Professor So Yeon Chun
When a handful of major airlines recently decided to switch their frequent-flyer loyalty programs from “mileage/segment-based” programs to “spending-based” programs, a heavy backlash ensued. The change meant that rewards would be based on the cost of the ticket, not the distance traveled — a scenario that some experts say will result in fewer benefits and penalize travelers, no matter how many miles they accumulate. However, So Yeon Chun, an assistant professor at the McDonough School of Business, doesn’t see it that way.
Groomed for Success: Profile of Brittania Boey (B '02)
Peek inside the custom shaving and skin care trend with Brittania Boey (B '02).
Safe Travels: Profile of Ray Leki (EML ’06)
Ray Leki (EML '06) offers security tips for the least secure global environments.
Mission Possible: Profile of Laura L’Esperance (MBA ’01)
Through The Mission Continues, Laura L'Esperance (MBA '01) help find volunteer service for those who have served the country.
Read the Full Issue
Browse the entire fall issue of Georgetown Business magazine.