Learn more: Research and Insights
104 Articles
- Research and Insights
Office Hours: The Power of Influencer Marketing During the Holiday Season
As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with…
December 16, 2024
- Research and Insights
Extra Credit: How Spotify Uses AI to Predict Your Favorite Song
Spotify has kept us listening all year long with Discover Weekly, Daylist, the AI DJ, and other recommendation tools powered by artificial intelligence. In this installment of…
December 4, 2024
- Research and Insights
The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday
Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying…
December 2, 2024
- Research and Insights
Research Shows This Smart Money Habit Can Revolutionize Your Personal Finances
Can overthinking your finances jeopardize your financial future? Simon Blanchard, Provost's Distinguished Associate Professor and Dean’s Professor, explains his latest research…
November 27, 2024
- Research and Insights
Office Hours: From Click to Boom Examines a Digital Path to Development
Over the course of two decades, China built from scratch a $2-trillion-annual-sale e-commerce market, with 800 million users, 70 million jobs, and nearly 50% of global online…
November 21, 2024
- Research and Insights
The Edge: The Truth Behind the Cost
Whether you’re house hunting, grocery shopping, or filling up your car at the gas station, it’s no secret that consumers across the United States are concerned about.…
November 6, 2024
- Research and Insights
Buying and Selling: Does Distance Matter in the Modern Workplace?
The world of remote and hybrid work has become the norm, but that doesn’t mean we have successfully navigated its challenges just.…
November 6, 2024
- Research and Insights
Office Hours: Exploring the Intersection of Sustainable Technologies, New Business Models, and Regulations with Amrita Kundu
As business and sustainability become more intertwined, industries around the world are looking to tap into sustainable solutions and identify business models to deliver them…
October 29, 2024
- Research and Insights
Extra Credit: How to Talk About Politics (Without Making Enemies)
Talking about politics can feel like navigating a minefield. But it doesn’t need to. In our new episode of Extra Credit, Catherine Tinsley, Raffini Family Professor of…
October 17, 2024
- Research and Insights
Extra Credit: Is the Inflation Crisis Finally Over?
Is the inflation crisis truly behind us? In our new episode of Extra Credit, finance professor Jim Angel explains how the United States ended up in an inflation crisis, and…
September 30, 2024