Learn more: Research and Insights
109 Articles
- Research and Insights
Office Hours: Anita Rao on How Voluntary Food Labels Impact Consumer Behavior
Consumers often rely on food labels to make informed decisions about the products they purchase. While some labeling standards are regulated by policymakers, many claims remain…
March 20, 2025
- Research and Insights
Leadership Lessons from This Year’s Blockbuster Movies
Bob Bies, professor of management, breaks down leadership lessons from Wicked, Inside Out 2, and other beloved movies of.…
March 3, 2025
- Research and Insights
Office Hours: Evaluating the True Impact of Seemingly Good Acts
Jason Brennan, Robert J. and Elizabeth Flanagan Family Professor, explores the ethical complexities of doing good in Questioning Beneficence: Four Philosophers on Effective…
February 26, 2025
- Research and Insights
Extra Credit: The New Rules of Super Bowl Advertising
Georgetown McDonough marketing professors Jimmy Lynn and Ronnie Goodstein break down the new playbook that's reshaping how brands approach the biggest advertising event of the…
February 7, 2025
- Research and Insights
L.A. Residents, Businesses Face a Decision After Wildfires: To Rebuild or Relocate
A Georgetown business professor explores the calculus of climate migration and how the fires will impact the future of Los.…
February 6, 2025
- Research and Insights
Office Hours: The Power of Influencer Marketing During the Holiday Season
As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with…
December 16, 2024
- Research and Insights
Extra Credit: How Spotify Uses AI to Predict Your Favorite Song
Spotify has kept us listening all year long with Discover Weekly, Daylist, the AI DJ, and other recommendation tools powered by artificial intelligence. In this installment of…
December 4, 2024
- Research and Insights
The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday
Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying…
December 2, 2024
- Research and Insights
Research Shows This Smart Money Habit Can Revolutionize Your Personal Finances
Can overthinking your finances jeopardize your financial future? Simon Blanchard, Provost's Distinguished Associate Professor and Dean’s Professor, explains his latest research…
November 27, 2024
- Research and Insights
Office Hours: From Click to Boom Examines a Digital Path to Development
Over the course of two decades, China built from scratch a $2-trillion-annual-sale e-commerce market, with 800 million users, 70 million jobs, and nearly 50% of global online…
November 21, 2024