Learn more: Research and Insights
104 Articles
- Research and Insights
Marketing Professors React to 2023 Super Bowl Ads
With some of this year’s Super Bowl ad teasers already released, we sat down with Jimmy Lynn, an adjunct professor in the McDonough School of Business, and Ronnie, …
February 10, 2023
- Research and Insights
Georgetown’s Steers Center for Global Real Estate Convenes Experts to Simulate Climate Change Effects on D.C. Infrastructure
The Steers Center for Global Real Estate at Georgetown University’s McDonough School of Business convened leading environmental, financial, and governmental stakeholders to…
February 6, 2023
- Research and Insights
Office Hours: Claire Liang on How Stock Market Listings Boost Worker Safety
Work-related injuries or diseases acquired on the job claim the lives of about 2.3 million people annually, according to the International Labor Organization. The number equates…
January 27, 2023
- Research and Insights
The Edge: Measuring the Happiness of Consumer Purchases
Can material objects make us happy? Or will we make ourselves happier by spending money on experiences? To find the answer, says Rebecca Hamilton, Psaros Chair and professor of…
December 12, 2022
- Research and Insights
Buying and Selling: Moving Away From Capitalism for Capitalism’s Sake
What’s In It For Us? New generations of business students are after more than money these days, so Professor Ricardo Ernst suggests we do away with making money for…
December 12, 2022
- Research and Insights
Office Hours: Şafak Yücel On How Conventional and Renewable Energy Interact
As policymakers seek to promote investment in renewable energy to cut back greenhouse gas emissions, their aspirations oftentimes conflict with legacy policies such as subsidies…
November 17, 2022
- Research and Insights
Ask a Professor: Pumpkin Spiced Latte
Karthikeya Easwar, associate teaching professor of marketing at Georgetown McDonough, explains the history and appeal of the pumpkin spice.…
October 31, 2022
- Research and Insights
Office Hours: Robert Bies Discusses Redemption and Second Chances in the Age of Social Media
History is rife with countless stories of leaders who have made mistakes and later forged a comeback, redeeming themselves through the process of rebuilding lost trust and…
October 19, 2022
- Research and Insights
New Book Provides Strategies for Taking the Journey Towards Equity and Inclusion in the Workplace
Conversations surrounding diversity, equity, and inclusion (DEI) in the professional world have become increasingly prevalent amongst company leaders, employees, and academics.…
October 18, 2022
- Research and Insights
Indulgent Food Panel Explores Health and Policy Issues to Address Obesity
Business for Impact’s Leadership Solutions for Health + Prosperity at Georgetown University’s McDonough School of Business recently published a new report, All Indulgent…
September 15, 2022