Associate Dean, MBA and MS-ESM Admissions and Director of Marketing
Heinrich leads the MBA Admissions team in both its marketing and operational strategy to build awareness, recruit, yield, and retain the Full-time and Flex MBA programs. She also develops the integrated marketing strategy for the team and manages the internal marketing team and external marketing firm in its execution.
Heinrich is a senior marketing professional with over 17 years of experience in the higher education, corporate, and nonprofit sectors. Her responsibilities have included marketing, recruitment, business development, event planning, and public relations. With experience in five business schools, Heinrich brings a strong and tested knowledge of the business school industry and changing market trends.
Heinrich received her Executive MBA from the McDonough School of Business, Master of Education from the University of Texas at Austin, and Bachelor of Business Administration from Texas Christian University. She serves as president of her local elementary PTA and is a military spouse of 17 years. She’s served on the GMAC Annual Conference Advisory Board for two consecutive years and was a Faculty in Residence for the GMAC Advanced Institute for New Professionals.