Pitch Deck: Baked with Purpose
MasPanadas is unique for its fusion of authentic Latin American flavors with modern culinary twists, offering a fresh take on traditional favorites while prioritizing nutrition and clean eating. Convenient and quick to prepare, these empanadas maintain their taste and healthfulness, catering to busy lifestyles without compromise. Versatile for any occasion, they serve as a satisfying meal, appetizer, or snack. Moreover, MasPanadas distinguishes itself by its commitment to empowering vulnerable women through employment opportunities, enriching lives, and fostering community impact beyond just culinary excellence.
It was, in a sense, an ‘accidental’ journey. As a native Colombian, I fled to the United States 24 years ago when my family faced extortion by a guerrilla group. Determined to turn adversity into opportunity, I focused on my studies, earning both a Ph.D. in science and an MBA. The true depth of separation from family and community hit me when I juggled raising two young boys, managing a newborn, and maintaining a full-time job. Desperate for support, a family friend came to our aid. To keep her with us, we embarked on a venture with a cultural twist—a modern Latin American catering company, designed not only to fulfill a business need but also to secure her visa as our chef. As our business gained traction, we discovered that empanadas were our bestsellers, uncovering a genuine opportunity in the frozen foods market.
Market Potential
The frozen food industry boasts a $66 billion market, with frozen appetizers and snacks contributing a significant $9 billion, experiencing a remarkable 22% growth rate, predominantly fueled by the demand for ethnic and international flavors. Empanadas have emerged as a distinct subcategory within this landscape, exhibiting a staggering sales growth of 94% since 2022. Embracing the shifting culinary landscape, empanadas are poised as the next cross-over sensation, surpassing the likes of burritos and taquitos, and symbolizing the burgeoning impact of the Hispanic population on American culture.
We Are Unique Because
Authentic Latin American Flavors with a Modern Twist: MasPanadas offers traditional Latin American flavors that have been elevated with modern culinary techniques and ingredients. This blend of authenticity and innovation appeals to consumers looking for a fresh take on familiar favorites.
Focus on Nutrition and Clean Eating: MasPanadas prioritizes nutrition and clean eating by using high-quality, wholesome ingredients. Each empanada is crafted with care, ensuring that consumers can enjoy a convenient meal without sacrificing healthfulness.
Convenience without Compromise: MasPanadas delivers convenience without compromising on taste or nutrition. From freezer to table in minutes, these handheld pockets of flavor provide a quick and satisfying meal option for busy individuals and families.
Versatility for Every Occasion: Whether enjoyed as a meal, appetizer, or snack, MasPanadas are versatile enough to fit any occasion. Their portability and ease of preparation make them ideal for on-the-go consumption or entertaining guests.
Empowerment of Vulnerable Women: MasPanadas goes beyond just being a food company by actively empowering vulnerable women through employment opportunities. By hiring and supporting these individuals, MasPanadas not only enriches their lives but also contributes to the community in a meaningful way.
This story was originally featured in the Georgetown Business Fall 2024 Magazine. Download the Georgetown Business Audio app to listen to the stories and other bonus content.