Wonya Lucas: Building the Hallmark Brand in an Evolving Digital World

President and CEO of Hallmark Media, Wonya Lucas, sits down with Senior Associate Dean of Custom Executive Education Michael O’Leary, and Adjunct Professor of Management Steve Schiffman, at a Stanton Distinguished Leaders Series event in February. The conversation centered around Lucas’ robust career in the media and entertainment industry, the ever-changing media landscape, and the strategic vision of Hallmark Media, follows by a Q&A session with students.