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1083 Articles
- Research and Insights
What’s in a Game? Research Explores the Effects of Short-term Gamification and Ethical Considerations Toward Success
Gamification has been an engagement tool used by companies for years. Simon Blanchard, Provost’s Distinguished Associate Professor and Dean’s Professor of Marketing, had…
April 22, 2025
- In the News
Academic Minute: Anita Rao, Georgetown University – The Impact of Voluntary Labeling
Labels on products showing ‘healthier’ information, may not be telling the whole story. Anita Rao, Beyer Family associate professor at the McDonough School of Business at…
April 21, 2025
- In the News
What Tariffs Could Mean for the AI Race
Anil Khurana, a professor focused on globalization at Georgetown University’s McDonough Business School, said it helps that the supply chain for processors is not as complex as…
April 21, 2025
- Research and Insights
Stop Saying ‘Thank You’ in Job Negotiations, New Research Finds
Gratitude may not always be a good thing — at least at the negotiating table. Those are the findings in a soon-to-be-published study by Jeremy Yip, assistant professor of…
April 17, 2025
- In the News
Trump Told People to Buy. Hours Later, His Tariff Pause Sent Markets Soaring.
Typically, cases of potential market manipulation are first investigated by exchanges, including Nasdaq and the New York Stock Exchange, whose investigators look for trading…
April 10, 2025
- In the News
Your Cup of Coffee May Get a “Tariff Surcharge”
Big players like Starbucks and McDonald's are more able to eat the costs of the tariffs, which will squeeze smaller and independent coffee shops, says Charles Skuba, an…
April 10, 2025
- In the News
Trump’s Tariff Plan is Throwing into Disarray Companies’ Efforts to Diversify out of China
“Investments in factories once made cannot be easily or instantaneously reversed... Moving those factories to another destination will take several years,” said Arthur Dong,…
April 10, 2025
- In the News
Will the U.S.-China Conflict Lead to a New Global Trading System?
The economic confrontation between the United States and China is no longer a mere passing issue or a temporary dispute. Rather, it has transformed into an entrenched conflict…
April 9, 2025
- In the News
What’s ‘The White Lotus’ effect on Brands like Four Seasons Hotels, Lululemon and even Duke? Season 3 Winners and Losers.
Karthik Easwar, professor of marketing at Georgetown University, agrees — likening this show’s water-cooler appeal to fellow HBO hit “Game of Thrones” at its peak. …
April 9, 2025
- In the News
Inside the Klarna-Affirm Rivalry Reshaping One of the Biggest Fintech IPOs
As part of the deal announced this month, Klarna entered into an arrangement that would allow OnePay, which is backed by the retailer, to buy 15.3 million shares in the Swedish…
April 1, 2025