Learn more: Faculty
1083 Articles
- Research and Insights
Extra Credit: The New Rules of Super Bowl Advertising
Georgetown McDonough marketing professors Jimmy Lynn and Ronnie Goodstein break down the new playbook that's reshaping how brands approach the biggest advertising event of the…
February 7, 2025
- Research and Insights
L.A. Residents, Businesses Face a Decision After Wildfires: To Rebuild or Relocate
A Georgetown business professor explores the calculus of climate migration and how the fires will impact the future of Los.…
February 6, 2025
- McDonough News
A Year in Review: Georgetown McDonough’s Top Moments of 2024
As the calendar year comes to a close, Georgetown’s McDonough School of Business is celebrating the successes, milestones, and accomplishments of 2024. We advanced key…
December 20, 2024
- Research and Insights
Office Hours: The Power of Influencer Marketing During the Holiday Season
As consumers rush to find the perfect gifts for everyone on their holiday shopping list, influencer marketing takes center stage as a key strategy for brands to connect with…
December 16, 2024
- Research and Insights
Extra Credit: How Spotify Uses AI to Predict Your Favorite Song
Spotify has kept us listening all year long with Discover Weekly, Daylist, the AI DJ, and other recommendation tools powered by artificial intelligence. In this installment of…
December 4, 2024
- Research and Insights
The Death of In-Person Shopping? Georgetown Professors Weigh In on Consumer Behavior and Sustainability this Cyber Monday
Luc Wathieu, professor of marketing, and Vishal Agrawal, co-academic director of the M.S. in environment and sustainability management program, share their perspectives on buying…
December 2, 2024
- Research and Insights
Research Shows This Smart Money Habit Can Revolutionize Your Personal Finances
Can overthinking your finances jeopardize your financial future? Simon Blanchard, Provost's Distinguished Associate Professor and Dean’s Professor, explains his latest research…
November 27, 2024
- Research and Insights
Office Hours: From Click to Boom Examines a Digital Path to Development
Over the course of two decades, China built from scratch a $2-trillion-annual-sale e-commerce market, with 800 million users, 70 million jobs, and nearly 50% of global online…
November 21, 2024
- Research and Insights
The Edge: The Truth Behind the Cost
Whether you’re house hunting, grocery shopping, or filling up your car at the gas station, it’s no secret that consumers across the United States are concerned about.…
November 6, 2024
- Research and Insights
Buying and Selling: Does Distance Matter in the Modern Workplace?
The world of remote and hybrid work has become the norm, but that doesn’t mean we have successfully navigated its challenges just.…
November 6, 2024