Learn more: Marketing
114 Articles
- In the News item
Fintechs Circle As Visa Readies Interchange Rate Increases
Online merchants have little choice but to grudgingly accept the new interchange rates. Sure they can advertise a surcharge on Visa transactions or provide discounts to get…
February 14, 2020
- In the News item
Despite Super Bowl LIV’s Marketing Deja Vu, Several Ads Break Out
"Tide was noticeably clever with four spots bringing back it's 'later fashion' in unexpected but appropriate spots throughout each of the four quarters," Simon Blanchard,…
February 3, 2020
- In the News item
Super Bowl 2020 Ads, Halftime Show Emphasized Women & Equality
Yahoo Finance's Brian Sozzi and Alexis Christoforous break down the best commercials from Super Bowl LIV with Prashant Malaviya, Professor of Marketing and Senior Associate Dean…
February 3, 2020
- In the News item
Auto Brands’ Super Bowl Spots Dominated By Drive-By Celebs
“Almost every single car commercial looks like every other car commercial,” said Christie Nordhielm, a marketing professor at Georgetown University. “You could literally…
February 2, 2020
- In the News item
Super Bowl To Feature Trump, Bloomberg And Corporate America Battling For Attention
The marketing world is seeing a breaking down of boundaries between ads and politics, said Christie Nordhielm, a professor of marketing at Georgetown University. “No network…
January 31, 2020
- In the News item
How To Boost Sales Of Fair Trade And Sustainable Goods
An article by Neeru Paharia, associate professor of marketing: "Want to sell fair trade and sustainable products? Use made-to-order production and see how consumers respond…
December 11, 2019
- In the News item
In Defense Of Basic Economy: Yes, It’s A Good Deal
Rebecca Hamilton, a marketing professor at Georgetown University, said people don’t perceive Basic Economy as cheaper when they’ve already paid their airfare but then have to…
November 5, 2019
- In the News item
Episode 59: Location? Location… Location! Where Is Your B-school And Does It Matter?
In this MBA podcast episode, we welcome special guest Shelly Heinrich, the associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough…
October 23, 2019
- In the News item
Should There Even Be A Market Data “Debate?”
Jim Angel, professor at the McDonough School of Business at Georgetown University the market data issue is extremely thorny and will likely be debated for some time. “We have…
October 23, 2019
- News Story
New Faculty Bring Expertise in Fintech, Decision-Making, Diversity and Inclusion, and More
Georgetown’s McDonough School of Business welcomed 11 new faculty for the 2019-2020 academic year. Tenured and tenure-track faculty Jennifer Logg, assistant professor of…
August 30, 2019