Learn more: Marketing
114 Articles
- In the News item
Equinox Could Experience Lasting Damage From The Anti-Trump Boycott, Despite Other Companies Escaping Unscathed
“People have traditionally exercised their political will as citizens when they go vote,” Neeru Paharia, an associate marketing professor at Georgetown University, told…
August 13, 2019
- News Story
#Trending: Planning Travel
Are you too optimistic when planning your spring or summer travel? Georgetown McDonough professors discuss why paying amenity fees up front, or choosing not to redeem airline…
March 6, 2019
- News Story
#Trending: Super Bowl and Oscars Ads
How have Super Bowl and Oscars advertisements affected post-Sunday night engagement on social media and in sales? Georgetown McDonough professors examine how brands are combining…
January 31, 2019
- News Story
New Undergraduate, MBA Classes Focus on Data
The electives explore ways to incorporate and analyze data in business decisions, an increasingly crucial skill set in today's job.…
September 13, 2018
- News Story
Thompson Receives Distinguished Alumni Award
Debora Thompson, Beyer Family Associate Professor of Marketing, was awarded the 2018 Allan Nash Distinguished Doctoral Alumni Award from the University of Maryland for…
June 13, 2018
- News Story
#Trending: Intersection of Marketing and Politics
Should brands take a stand on political positions? Georgetown McDonough faculty weigh in on the importance of politics in the relationship between consumers and.…
June 11, 2018
- News Story
#Trending: North Korea Negotiations
Faculty experts from Georgetown McDonough discuss the diplomatic relationship between the United States and North Korea on the eve of the historic meeting between the two country…
June 11, 2018
- In the News item
Marketing Live – One Size Doesn’t Fit All: Exploring Mar-Com Operations Structures
A podcast with Chris Kormis, associate dean and chief marketing officer: “Higher education now recognizes the importance of an integrated branding and marketing strategy. This…
May 18, 2018
- In the News item
Add Another Weapon To The Arsenal In Trade Deficit Fight
An op-ed by Michael Czinkota, associate professor: “When foreign governments shop around for defense contracts, they are not solely motivated by price and quality. In light of…
April 19, 2018
- In the News item
Is Best Buy Sleeping With The Enemy With Amazon Partnership?
While the Best Buy deal makes sense for now, it faces the risk of cannibalized sales and Amazon creating vendor relationships of its own, according to Ronald Goodstein, professor…
April 18, 2018