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1146 Articles
- In the News
No Super Bowl Advertiser Did it Like Mountain Dew
Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting.…
February 19, 2021
- In the News
GameStop Frenzy Prompts SEC to Weigh More Short Sale Transparency
“They have the rule-making authority to do almost anything, but generally they have not done much,” said James Angel, a finance professor at Georgetown University’s…
February 17, 2021
- In the News
We Owe it to Our Grandchildren: 2 Ways to Make a Difference
In his new book, “Good Business: The Talk, Fight, Win Way to Change the World,” former AARP CEO Bill Novelli writes about how we can make a difference in the lives of others…
February 17, 2021
- In the News
My Journey to an MBA at the Georgetown McDonough School of Business
After working in various marketing roles in the travel and hospitality industry, Alina Rosenthal (MBA‘22) decided to pursue an MBA to broaden her career opportunities, and…
February 17, 2021
- In the News
Small Business Strikes Back: The Numbers Behind the Next 1000
“In spite of all the trials and tribulations that small businesses face, Covid-19 has actually provided an opportunity for them to level up due to their nimbleness, creating a…
February 16, 2021
- In the News
How to Make More of Your Meetings and More Tips For Store Owners
If your staff tends to be rather taciturn when it comes to greeting customers or even each other, Christine Porath, a management prof at Georgetown University, suggests adopting…
February 16, 2021
- In the News
Jane Fraser has to Fix Citigroup. It will be a Tough Job.
Catherine Tinsley, a professor of management at Georgetown University’s McDonough School of Business, said researchers had found that corporate boards were more likely to…
February 10, 2021
- In the News
Marketers Play it Safe as Pandemic’s Effects Linger
Major retailers are catching up on that front — mostly out of necessity, said Ronald Goodstein, associate professor of marketing at Georgetown University. "The expectation that…
February 10, 2021
- In the News
A CEO’s Guide to Crafting a Message that Reassures and Inspires Staff During a Crisis
Especially during a crisis, employees will be curious to know how leadership is thinking about the future. In the Harvard Business Review, management professors Brooks Holtom and…
February 9, 2021
- In the News
Episode #86: What MBA Applicants Need to Know About the Georgetown University McDonough School of Business
Shelly Heinrich is the Associate Dean, MBA Admissions, and Director of Marketing at Georgetown University’s McDonough School of Business, as well as a McDonough MBA Alum.…
February 8, 2021