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1146 Articles

In the News

No Super Bowl Advertiser Did it Like Mountain Dew

Christie Nordhielm, an associate professor of marketing, said the underlying strategy is a new spin on a classic approach to getting.…

February 19, 2021

In the News

GameStop Frenzy Prompts SEC to Weigh More Short Sale Transparency

“They have the rule-making authority to do almost anything, but generally they have not done much,” said James Angel, a finance professor at Georgetown University’s…

February 17, 2021

In the News

We Owe it to Our Grandchildren: 2 Ways to Make a Difference

In his new book, “Good Business: The Talk, Fight, Win Way to Change the World,” former AARP CEO Bill Novelli writes about how we can make a difference in the lives of others…

February 17, 2021

In the News

My Journey to an MBA at the Georgetown McDonough School of Business

After working in various marketing roles in the travel and hospitality industry, Alina Rosenthal (MBA‘22) decided to pursue an MBA to broaden her career opportunities, and…

February 17, 2021

In the News

Small Business Strikes Back: The Numbers Behind the Next 1000

“In spite of all the trials and tribulations that small businesses face, Covid-19 has actually provided an opportunity for them to level up due to their nimbleness, creating a…

February 16, 2021

In the News

How to Make More of Your Meetings and More Tips For Store Owners

If your staff tends to be rather taciturn when it comes to greeting customers or even each other, Christine Porath, a management prof at Georgetown University, suggests adopting…

February 16, 2021

In the News

Jane Fraser has to Fix Citigroup. It will be a Tough Job.

Catherine Tinsley, a professor of management at Georgetown University’s McDonough School of Business, said researchers had found that corporate boards were more likely to…

February 10, 2021

In the News

Marketers Play it Safe as Pandemic’s Effects Linger

Major retailers are catching up on that front — mostly out of necessity, said Ronald Goodstein, associate professor of marketing at Georgetown University. "The expectation that…

February 10, 2021

In the News

A CEO’s Guide to Crafting a Message that Reassures and Inspires Staff During a Crisis

Especially during a crisis, employees will be curious to know how leadership is thinking about the future. In the Harvard Business Review, management professors Brooks Holtom and…

February 9, 2021

In the News

Episode #86: What MBA Applicants Need to Know About the Georgetown University McDonough School of Business

Shelly Heinrich is the Associate Dean, MBA Admissions, and Director of Marketing at Georgetown University’s McDonough School of Business, as well as a McDonough MBA Alum.…

February 8, 2021